
Across telecom, cloud software and retail technology, Noreen Allen has kept returning to the same hard assignment: find the story inside a complicated business, make it credible, and give people a reason to act on it.

Before retail teams were his audience, the wind was his feedback loop. Jeremy Wallace's route from sailing coach to SaaS founder to Zipline marketing chief is a study in making the next move clear.
A waiter missed one message from headquarters. Connecteam’s founders saw an entire workforce missing its operating system - and turned a narrow training tool into a three-hub business used from construction sites to restaurant counters.

After watching answers vanish into binders, software silos and veteran operators' heads, Justin So built Sidekick around the one interface every shift already understands: a message.
Zebra Technologies turned the humble barcode into a bridge between physical work and digital intelligence. Now its scanners, printers, sensors, software and screens are becoming the control layer for the frontline.
Arrow Labs is a Dubai-founded enterprise software company behind MIMS, a service-delivery and field-operations platform that connects deskless workers, assets, and back-office systems through mobile apps, wearables, and IoT. Using AI-driven scheduling, dispatch, and workflow automation, MIMS gives operations teams in telecom, oil and gas, logistics, utilities, and security real-time visibility and SLA control across distributed, mission-critical environments.
Tulip Interfaces is a Boston-area software company that gives factory-floor workers a no-code platform to build the apps, dashboards, and connected-machine workflows that run modern operations. Spun out of the MIT Media Lab in 2014, Tulip treats human operators as the most valuable resource on the shop floor rather than something to automate away. Its composable platform stitches together people, machines, sensors, and AI into 'frontline operations' apps used by more than 200 manufacturers across pharma, medical devices, aerospace, and consumer goods. In January 2026 the company raised a $120M Series D led by Mitsubishi Electric at a $1.3B valuation, crossing into unicorn territory.
Natan Linder is the cofounder and CEO of Tulip Interfaces, the no-code frontline operations platform that reached a $1.3B valuation with its $120M Series D in January 2026. An MIT Media Lab PhD out of Pattie Maes' Fluid Interfaces Group, he also cofounded and chairs Formlabs, the desktop 3D-printing company behind the Form 1 Kickstarter. He wrote the book Augmented Lean and hosts the Augmented Ops podcast, arguing that software should give frontline workers superpowers rather than automate them away.