
The first CMO of Buyers Edge Platform has spent nearly two decades turning complicated software into useful stories. Her résumé has an unexpected metronome: a mathematics master’s, four faster marathons, and a habit of making growth measurable.

Across three decades, Dana Loof has sold ideas most people cannot see - cloud storage, zero-client computing, AI security screening, and now the quiet software behind safer kitchens. Her specialty is turning technical machinery into a story that makes operational sense.
The 30-year-old printer maker built a useful software business on code it did not control. Now it owns a perpetual license, runs BOHA! on Azure, and is weighing what to do with the casino unit that still pays most of the bills.
The Atlanta consultancy does not sell a magic platform. It sends researchers, designers, engineers and data specialists into the awkward gap between a big company's legacy stack and the product its customers actually want.
Botrista is a San Francisco-based food-and-beverage technology company that builds an AI-driven automated beverage platform. Its flagship BotristaPro machine lets restaurants, campuses, hospitals, theme parks and other venues serve a wide range of craft cold drinks - boba teas, smoothies, refreshers, cold brew, lemonades and more - from a single compact, self-cleaning unit in seconds, without specialized baristas. Founded in 2017 by former Tesla automation engineer Sean Hsu, the company pairs patented multi-ingredient dispensing hardware with cloud-based analytics and demand forecasting, and has raised roughly $126 million to date, including a Series C led by Jollibee Foods Corporation.