
The first CMO of Buyers Edge Platform has spent nearly two decades turning complicated software into useful stories. Her résumé has an unexpected metronome: a mathematics master’s, four faster marathons, and a habit of making growth measurable.

Across three decades, Dana Loof has sold ideas most people cannot see - cloud storage, zero-client computing, AI security screening, and now the quiet software behind safer kitchens. Her specialty is turning technical machinery into a story that makes operational sense.