Goldbelly is a New York-based online marketplace that ships iconic regional dishes and gourmet foods from more than 1,000 restaurants, bakeries, and food makers across all 50 U.S. states directly to customers' doors. Founded in 2013 by Joe Ariel, the company lets people order signature dishes - from Nashville hot chicken to New York cheesecake and deep-dish pizza - along with celebrity-chef meal kits, food-gift boxes, and subscriptions, packaging nostalgia and hard-to-get local specialties into nationwide delivery.
The Yay Company (operating as Yay Lunch) is a Charlottesville, Virginia-based digital school-food marketplace that connects parents, K-12 schools, and local caterers to deliver healthier, kid-approved meals. Founded in 2018, it handles menus, ordering, payments, quality assurance, and delivery logistics, and has expanded beyond lunch into breakfast, snacks, and grab-and-go marketplaces across multiple U.S. metro markets.