fitness-software
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FitGrid knows a full class can hide an empty till
The fitness software company began with a question about strangers in a Pilates class. Today, it connects the people who keep a studio alive with the numbers that explain whether it can afford to stay open.
Blue Goji wants your exercise bike to play mind games
The team behind Guitar Hero brought gaming to cardio. Now Blue Goji is betting that steering, thinking, and a little friendly rivalry can give people a reason to keep pedaling.
The Gym That Fit Inside a Phone
Barbell Logic took the most local business imaginable - a coach watching one person lift - and rebuilt it around delayed video, patient feedback and a surprisingly consequential piece of software.
The $47 Billion Back Office You Use Without Knowing It
Xplor Technologies stitched together the software behind gyms, golf clubs, parks, preschools and plumbers. Now it is betting an eight-figure sum that AI can turn a sprawling portfolio into one quietly useful machine.
Daxko Built a Back Office for the YMCA - Now It Wants the Rest of Fitness
For 28 years, Daxko has digitized the unglamorous machinery behind YMCAs, JCCs, gyms and studios. Its next act is harder: make a shelf of acquired products feel like one system - and teach that system to do the work.
The $14 Billion Workout: How ABC Fitness Became the Gym Industry’s Invisible Operating System
It started with one Arkansas gym owner chasing unpaid dues. Four decades, several acquisitions and $14 billion in annual payment volume later, ABC Fitness is trying to make the gym’s front desk disappear into software - without taking the human part of fitness with it.
Lenus Bet €78 Million That Great Coaches Need a Back Office, Not Another Fitness App
The Copenhagen healthtech built software, sales support and an academy around a simple constraint: one good coach has only so many hours. After a costly expansion, Lenus is learning that scaling the people behind personal health takes more than an app.
Vagaro
Vagaro is a Pleasanton, California SaaS company that runs the back office for salons, spas, fitness studios, and wellness businesses. From a single dashboard, owners book appointments, take payments, manage staff and inventory, run marketing, and get discovered on a consumer marketplace and app. Founded in 2009 by Fred Helou, it now serves more than 83,000 businesses across the US, Canada, UK, and Australia, reached a $1 billion valuation in 2021, and bundles scheduling, point-of-sale hardware, embedded payments, and AI tools into one subscription.