fintech-pr
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The Agency That Made a Moat Out of Knowing the Footnotes
Caliber spent sixteen years refusing to become a generalist. In finance, where a misplaced word can be expensive and an unexplained product can be invisible, that stubbornness became the product.
The Thirty-Five-Year-Old Trick for Becoming New
RLM Public Relations was early to the internet, podcasts and conversational AI. Its durable advantage is less glamorous: knowing when a company’s first story is the wrong one.
The Firm That Taught Money to Speak Human
For 23 years, Dukas Linden built a specialist business around a deceptively simple idea: the people who understand money still need help explaining it. Then a $10 million year opened the door to a much bigger map.
Society22 Put a Stopwatch on Public Relations
The agency replaced PR's soft promises with a hard clock: top-tier media opportunities within 30 days, or your money back. Behind the dare is a surprisingly practical system of narrative, distribution and measurement.
Netscape Alumni Built Sparkpr. Now an AI Brain Helps Run the Pitch Room.
Born in Netscape's afterglow, Sparkpr has spent 27 years translating complicated technology into stories people can repeat. Its latest experiment is to encode some of that instinct in an AI system called The Brain.