
After 23 years at PMK, Leslee Dart was fired. The relationships she took with her became the foundation of 42West, and a revealing study in who really owns a publicity business.

Before a film has an opening weekend, it has a conversation. Brigade co-founder Tom Cunha has built a career in the space between a story and the people who might make it their own.
A New York agency found its edge by treating publicity, social, creative, and media as one continuous conversation - then letting audiences finish the sentence.
Big Picture Media built an entertainment PR firm around a small but unfashionable idea: before you ask the press to care, find the part of the story that is actually worth caring about.
Most agencies sell a specialty. EPIC sells coordination - the unfashionable work of getting message, media, donors, developers and deadlines to behave like one team.
KATRINA WAN PR built a durable film-publicity business by going where big campaigns often hesitate: independent movies, unruly genres, and every awkward handoff between festival buzz and opening night.
A Cannes invitation gets you through a door. Jane Owen PR builds campaigns around what happens next - and its founder learned early that even a casual conversation can become tomorrow’s headline.
The entertainment publicists work where a good film meets a crowded calendar. Their specialty: helping stories, and the people behind them, get considered.
Magazine covers are the visible part. Behind them, Wolf | Kasteler connects artists, films and causes with the audiences that can do something next.
From film publicity to racing simulators, Allied turns entertainment into an invitation. Its business depends on what happens after people notice.
A superhero without its stars. A sequel with Miami in its corner. Inside the PR agency that makes cultural belonging part of the marketing brief.
A festival debut, a streaming release, an awards ballot: each asks a different audience to care. MPRM Communications built its entertainment publicity business around those changing invitations.
A film premiere, a music documentary, an axe-throwing venue: Platform Media Group works where culture meets commerce. Its pitch is personal attention in Los Angeles, with a network that can take the work elsewhere.