A premiere begins long before the cameras flash. The Impact Agency builds the guest lists, handles the arrivals, and gives influential people something worth talking about.
A Hollywood marketing agency built around U.S. Hispanic audiences has survived a short-lived studio partnership and a change of ownership. Its enduring product is knowing how to make an invitation feel personal.
A monster with a meme habit, a documentary host covered in honey. Inside the Los Angeles agency that turned entertainment marketing into a little entertainment of its own.
A Chinese film’s union crew. A theme park’s award. A cook with a camera. Novaland turns overlooked details into introductions to a new audience.
A movie clip, a sermon outline, a pastor who picks up the phone. How a Hollywood marketing firm gets entertainment into the conversations that advertising alone cannot buy.
A stained-glass family portrait. A comedy billboard. A horror film you can hold. Inside the Venice agency that turns entertainment into a first impression.
A Hollywood marketing network built around a practical problem: the same story has to work on a billboard, in a fan community, and in a room full of people. Its answer keeps changing shape.
Santiago Pozo started with $6,000 and a conviction that U.S. Hispanic moviegoers deserved a proper invitation. Arenas turned that idea into decades of entertainment campaigns, then followed the audience into streaming.
The Los Angeles design boutique turns films and television into awards ads, collectible books and objects worth a second look. Its portfolio shows how much of entertainment marketing happens after the first poster.