film-marketing
(2)Legend
Legend
Founder · Executive · Creator
Santiago Pozo and the audience hiding in plain sight
Two free cinema tickets started Santiago Pozo’s education in the movie business. At Arenas, he spent three decades persuading Hollywood to pay attention to the Latino audience already buying tickets.
santiago-pozo · arenas-entertainmentRead →
Executive · Operator · Founder
Amanda Lundberg and the art of getting a story seen
From James Bond publicity to a comedy sketch watched by millions, Amanda Lundberg has spent her career finding an audience for other people’s work. At 42West, she has also helped build the company that makes those introductions.
amanda-lundberg · 42westRead →