film-marketing
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Santiago Pozo and the audience hiding in plain sight
Two free cinema tickets started Santiago Pozo’s education in the movie business. At Arenas, he spent three decades persuading Hollywood to pay attention to the Latino audience already buying tickets.
Amanda Lundberg and the art of getting a story seen
From James Bond publicity to a comedy sketch watched by millions, Amanda Lundberg has spent her career finding an audience for other people’s work. At 42West, she has also helped build the company that makes those introductions.
The Impact Agency knows who should be in the room
A premiere begins long before the cameras flash. The Impact Agency builds the guest lists, handles the arrivals, and gives influential people something worth talking about.
Arenas Entertainment Knows Who Gets Left Out of the Trailer
A Hollywood marketing agency built around U.S. Hispanic audiences has survived a short-lived studio partnership and a change of ownership. Its enduring product is knowing how to make an invitation feel personal.
bpg made the ad worth watching
A monster with a meme habit, a documentary host covered in honey. Inside the Los Angeles agency that turned entertainment marketing into a little entertainment of its own.
Novaland knows which part of Hollywood travels
A Chinese film’s union crew. A theme park’s award. A cook with a camera. Novaland turns overlooked details into introductions to a new audience.
Grace Hill Media sells Hollywood on Sunday
A movie clip, a sermon outline, a pastor who picks up the phone. How a Hollywood marketing firm gets entertainment into the conversations that advertising alone cannot buy.
Cold Open sells the story before the story starts
A stained-glass family portrait. A comedy billboard. A horror film you can hold. Inside the Venice agency that turns entertainment into a first impression.
Terry Hines & Associates knows there is no single audience
A Hollywood marketing network built around a practical problem: the same story has to work on a billboard, in a fan community, and in a room full of people. Its answer keeps changing shape.
Arenas Group Saw Hollywood’s Audience Before Hollywood Did
Santiago Pozo started with $6,000 and a conviction that U.S. Hispanic moviegoers deserved a proper invitation. Arenas turned that idea into decades of entertainment campaigns, then followed the audience into streaming.
Samuels makes Hollywood’s second impression
The Los Angeles design boutique turns films and television into awards ads, collectible books and objects worth a second look. Its portfolio shows how much of entertainment marketing happens after the first poster.