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Tagged: field-marketing
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Ujet · Cx · Ccw Vegas
The Woman Who Brought a Dossier to a Basketball Game
At Customer Contact Week in Las Vegas, UJET showed up as the underdog with a basketball-themed booth, Jettie basketballs, and a Pop-a-Shot game. But behind the pipeline goals, the company's social media and community marketer, Vanya Hoffman, had one private, single-minded mission: meet Shaquille O'Neal. She documented the whole lead-up on LinkedIn as 'Operation Shaq' — complete with a laminated, spiral-bound 'Dossier,' a custom #37 'Dr. O'Neal' ujet.cx jersey, and relentless good humor. It worked. She got on stage, handed Shaq the jersey, and walked away with signed memorabilia and a story that outshined every booth on the floor.
ujet · cxRead →
JP
Executive · Operator
Julie Poutre
Julie Poutre is Vice President of Americas Field Marketing at Twilio, the cloud communications platform behind a significant portion of the world's digital interactions. Based in San Francisco, she leads the regional field marketing operation that drives pipeline and revenue across the Americas. Over nearly a decade at Twilio, she has risen from Senior Manager through Director and Senior Director roles to her current VP position, building one of the most sophisticated field marketing engines in enterprise SaaS. Before Twilio, she spent nearly a decade at Infoblox — moving from global events coordinator to Sr. Channel Programs Manager — where she honed the craft of building partner programs and generating qualified sales leads at scale.
field-marketing · b2b-marketingRead →