field-marketing
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Streamline Connections Bet the Sale on a Human Conversation
While advertising chased clicks, this small Southern California firm kept betting on eye contact. Its public record reveals a hands-on customer-acquisition shop where campaigns, sales training and telecom enrollment meet.
Allied knows a fan is worth more with something to do
From film publicity to racing simulators, Allied turns entertainment into an invitation. Its business depends on what happens after people notice.
Laurie Morylak Turned Field Marketing Into a Seat at the Cybersecurity Table
She built her career in the rooms where customers actually show up. At ReliaQuest, that field instinct became a global brief: make a complicated security platform clear, credible and useful.
Archrival Turned a $500 Car-Wash Stunt Into a Youth-Culture Machine. Now Havas Owns the Next Move
The Lincoln agency learned youth marketing by getting a cease-and-desist, refusing a fat bank contract and betting on people over ads. Its new majority owner, Havas, is betting that the same playbook can travel.
The Producer Behind AWS re:Invent
She turned a cloud computing conference into one of tech's biggest annual gatherings, and she runs it from a small mountain town in Oregon.
The Political Operative Who Learned to Sell Tax and Insurance
She swapped Capitol Hill for the corner office of marketing, and now she has to make accounting, tax and insurance sound like something worth reading. Here is how a campaign operative became the brand voice of a $2.8 billion firm.
Antonella Bonanni Is Turning Marketing Into a Real-Time Growth Engine
After two decades inside global technology firms, Cognizant's Americas CMO has a crisp operating idea: protect the promise, localize the execution, and make every marketing program answer to a business outcome.
Geraldine Tunnell
After two decades inside Dell, Gerri Tunnell is steering a global marketing organization through AI’s rewrite of the buying journey - while keeping human trust at the center.
Momentum Worldwide
Momentum Worldwide is a global experiential marketing agency headquartered in New York that designs and produces brand experiences - live events, sponsorships, activations, retail moments and immersive campaigns - for some of the world's largest brands, including American Express, Coca-Cola, Microsoft and AT&T. Founded in 1987 and long part of the Interpublic Group network (now under Omnicom following IPG's 2025 acquisition), it employs roughly 1,300-2,000 people across offices worldwide and has been named a US experiential agency of the year multiple times.
The Woman Who Brought a Dossier to a Basketball Game
At Customer Contact Week in Las Vegas, UJET showed up as the underdog with a basketball-themed booth, Jettie basketballs, and a Pop-a-Shot game. But behind the pipeline goals, the company's social media and community marketer, Vanya Hoffman, had one private, single-minded mission: meet Shaquille O'Neal. She documented the whole lead-up on LinkedIn as 'Operation Shaq' — complete with a laminated, spiral-bound 'Dossier,' a custom #37 'Dr. O'Neal' ujet.cx jersey, and relentless good humor. It worked. She got on stage, handed Shaq the jersey, and walked away with signed memorabilia and a story that outshined every booth on the floor.
PINATA
PINATA (Go Pinata Inc.) is a New York-based enterprise SaaS company building the operating system for front-line brand execution. Its platform unifies budgeting, scheduling, task execution, reporting, and payments so brands, distributors, agencies, and field teams can plan, run, and measure real-world activations in stores, warehouses, trade shows, and the field. Originally focused on experiential marketing, PINATA now serves the beverage-alcohol, CPG, and cannabis industries, replacing clipboards and spreadsheets with data-driven TaskFlows used across thousands of organizations.
Julie Poutre
Julie Poutre is Vice President of Americas Field Marketing at Twilio, the cloud communications platform behind a significant portion of the world's digital interactions. Based in San Francisco, she leads the regional field marketing operation that drives pipeline and revenue across the Americas. Over nearly a decade at Twilio, she has risen from Senior Manager through Director and Senior Director roles to her current VP position, building one of the most sophisticated field marketing engines in enterprise SaaS. Before Twilio, she spent nearly a decade at Infoblox — moving from global events coordinator to Sr. Channel Programs Manager — where she honed the craft of building partner programs and generating qualified sales leads at scale.
Van Le-Gray
Van Le-Gray is a Partner in Event Marketing at Andreessen Horowitz (a16z), the legendary Silicon Valley venture capital firm. With roots in B2B event marketing at BrightTALK and Radius, she joined a16z in 2017 and has since become one of the key architects behind the firm's legendary experiential marketing machine — including Tech Week, the decentralized tech conference that turns entire cities into a16z venues. Her career spans virtual conferences, field marketing strategy, ABM, and sponsorship acquisition, all channeled into building the connective tissue of the tech ecosystem.