fashion-pr
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Sarah Boyd and the business of knowing someone
A fashion PR career taught Sarah Boyd how much an introduction could change. From SIMPLY’s conferences to The Digital Dept., she has spent the years since finding new ways to put people in the same room.
Johnny S. Cohen and the Accidental Guest List
A stranger at a nightclub mistook Johnny S. Cohen for the person in charge. The mistake became an introduction to fashion PR - and, eventually, The Confessional Showroom.
Greta Kovacs Schmid and the Problem of the First Two Clients
Before RAGDOLL PR could sell a reputation, Greta Kovacs Schmid had to build one. Her route from fashion publicity to agency ownership runs through small beginnings, candid conversations, and the paperwork behind a creative business.
Nicole Gibbons Knew When to Change the Room
She spent a decade selling fashion, taught herself to design interiors, and built Clare around a shorter list of paint colors. After selling the company in 2024, Nicole Gibbons gave herself something she had rarely allowed: time to choose again.
Michelle Wendell and the business of getting someone else noticed
A designer resale business led Michelle Wendell into wardrobe rentals, celebrity placement and experiential production. Along the way, the founder of CLD PR kept finding another job that needed doing.
Nate Hinton and the Art of Being Useful
He sold his Ford Taurus and moved to New York to find a place in fashion. Years later, Nate Hinton is helping designers answer a harder question: what should happen after people start looking?
Holly-Jade Page Had Three Clients Before She Had an Agency
A layoff gave Holly-Jade Page 48 hours to discover who would follow her. The agency she built with Fernando Landeros grew from those relationships, two different careers and a desire to make work fit a life.
Lexi Pulling and the art of the right introduction
A guest list, a getting-ready video, a carefully chosen sample. The founder of Pull Public Relations works where a brand’s ambitions meet someone else’s attention.
James LaForce Learned Publicity Before the Internet. He Has Kept It Human Ever Since.
The New York communications executive began by slipping party reports under an editor’s door. Four decades later, his work still rests on curiosity, timing and the radical usefulness of showing up.