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Tagged: family-tech
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Founder · Executive · Engineer
David Lee
David Lee is the Co-founder and CEO of Nex, a San Jose-based motion gaming company that makes the Nex Playground - a palm-sized AI console that uses motion-tracking cameras to turn living rooms into active play spaces. A Hong Kong native and second-time founder, Lee previously co-founded EditGrid (acquired by Apple in 2008), spent over eight years as a Senior Engineering Manager at Apple leading iWork for iCloud, then left in 2017 to build Nex. The company has raised $40M across three rounds from investors including the NBA, Will Smith's Dreamers Fund, and Blue Pool Capital, with celebrity backers like Steve Nash, Jeremy Lin, Mark Cuban, Simu Liu, and Thierry Henry. Nex Playground launched in December 2023 at $179, sold 600,000+ units in 2025, and landed on Fast Company's Most Innovative Gaming Companies of 2026 and TIME's 100 Most Influential Companies of 2026.
founder · ceoRead →
Founder · Executive · Operator
Natalie Gordon
Natalie Gordon is the CEO and Founder of Babylist, the universal baby registry and family commerce platform she coded during her son's nap time in 2011. A University of Waterloo computer science graduate and Amazon Fresh alum, she turned a personal frustration with big-box registries into a profitable, $750M+ annual revenue business serving millions of families. She has expanded Babylist beyond registries into first-party ecommerce, editorial content, and a health vertical covering insurance-reimbursed breast pumps—including Medicaid recipients. In 2025, she launched the 'End the Baby Tax' campaign, uniting 30 baby brands against tariffs in a full-page Washington Post ad and a Times Square billboard. Named a 2026 CNBC Changemaker, she is one of the most trusted voices in the parenting and family retail space.
babylist · baby-registryRead →