family-tech

(4)
Legend
Jessica Toh
Founder · Executive · Operator

Jessica Toh

Jessica Toh is the co-founder and CEO of Huckleberry Labs, the AI-powered children's sleep and parenting app she built with her husband Seng Toh after their own son woke every two to three hours for 20 months. A UC Berkeley triple major in electrical engineering, computer science, and math & statistics with a Cambridge MBA, she turned a personal sleep crisis into data science, then into a company that now reaches more than 5 million families across 150+ countries - including roughly 15% of U.S. babies. Her mission is to make expert-grade parenting guidance affordable for everyone, not just families who can pay a sleep consultant thousands a year.

jessica-toh · huckleberryRead →
Legend
Alex Bergonia
Executive · Operator · Advisor

Alex Bergonia

Alex Bergonia is Chief of Staff to the CEO at Babylist, the leading baby registry and family commerce platform headquartered in Emeryville, California. With a background bridging impact investing and high-growth consumer tech, she has spent her career at the intersection of strategy, operations, and mission-driven work. Before joining Babylist, she held progressive strategy and operations leadership roles at Farmer's Business Network (FBN Financial), and earlier built expertise in impact investing through fellowships and roles at Komaza, The Nature Conservancy, DBL Partners, and RSF Social Finance. She holds an MBA from UC Berkeley's Haas School of Business and a BA in International Relations from Claremont McKenna College.

chief-of-staff · babylistRead →
Legend
David Lee
Founder · Executive · Engineer

David Lee

David Lee is the Co-founder and CEO of Nex, a San Jose-based motion gaming company that makes the Nex Playground - a palm-sized AI console that uses motion-tracking cameras to turn living rooms into active play spaces. A Hong Kong native and second-time founder, Lee previously co-founded EditGrid (acquired by Apple in 2008), spent over eight years as a Senior Engineering Manager at Apple leading iWork for iCloud, then left in 2017 to build Nex. The company has raised $40M across three rounds from investors including the NBA, Will Smith's Dreamers Fund, and Blue Pool Capital, with celebrity backers like Steve Nash, Jeremy Lin, Mark Cuban, Simu Liu, and Thierry Henry. Nex Playground launched in December 2023 at $179, sold 600,000+ units in 2025, and landed on Fast Company's Most Innovative Gaming Companies of 2026 and TIME's 100 Most Influential Companies of 2026.

founder · ceoRead →
Legend
Natalie Gordon
Founder · Executive · Operator

Natalie Gordon

Natalie Gordon is the CEO and Founder of Babylist, the universal baby registry and family commerce platform she coded during her son's nap time in 2011. A University of Waterloo computer science graduate and Amazon Fresh alum, she turned a personal frustration with big-box registries into a profitable, $750M+ annual revenue business serving millions of families. She has expanded Babylist beyond registries into first-party ecommerce, editorial content, and a health vertical covering insurance-reimbursed breast pumps—including Medicaid recipients. In 2025, she launched the 'End the Baby Tax' campaign, uniting 30 baby brands against tariffs in a full-page Washington Post ad and a Times Square billboard. Named a 2026 CNBC Changemaker, she is one of the most trusted voices in the parenting and family retail space.

babylist · baby-registryRead →