family-finance
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BankingON wants your bank to survive the allowance
The Austin fintech builds banking apps that wear someone else’s name. Its wager: the institution that handles a child’s first allowance should still be there for their first paycheck.
Timothy Sheehan Put the Allowance on a Learning Curve
A father of four turned an awkward family lesson into Greenlight. A decade later, Timothy Sheehan is still designing places where children can make small money decisions before adulthood sends the bill.
Evin Ollinger Turned One Missed Mortgage Into a New Kind of Financial Care
A holiday call exposed a problem hiding inside millions of families: love is abundant, but the financial handoff is improvised. Ollinger built Golden around the unglamorous work of bills, benefits, alerts, and trust.
Embark’s Big Bet: Make the RESP Boring Enough for Busy Parents
A 61-year-old scholarship-plan institution has rebuilt itself as a digital education-savings utility. The convenience is real - and so is the price of outsourcing the paperwork.
Backer
Backer is a San Francisco fintech company that makes it easy for families to open and grow tax-advantaged 529 college savings accounts, letting relatives and friends chip in through shareable gifting pages. Founded in 2016 as CollegeBacker, the company acquired the education-savings resource Saving For College in December 2023 alongside a $9.5M Series A round, pairing its consumer savings app with one of the web's most-used 529 research destinations.