family-finance
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BankingON wants your bank to survive the allowance
The Austin fintech builds banking apps that wear someone else’s name. Its wager: the institution that handles a child’s first allowance should still be there for their first paycheck.
Embark’s Big Bet: Make the RESP Boring Enough for Busy Parents
A 61-year-old scholarship-plan institution has rebuilt itself as a digital education-savings utility. The convenience is real - and so is the price of outsourcing the paperwork.
Backer
Backer is a San Francisco fintech company that makes it easy for families to open and grow tax-advantaged 529 college savings accounts, letting relatives and friends chip in through shareable gifting pages. Founded in 2016 as CollegeBacker, the company acquired the education-savings resource Saving For College in December 2023 alongside a $9.5M Series A round, pairing its consumer savings app with one of the web's most-used 529 research destinations.