family-caregivers
(5)
The Startup That Turned Grandma's TV Into a Caregiver
A failed universal-remote company rebuilt itself around one uncomfortable truth: the hardest part of caring for aging parents is the 300-mile drive to fix their TV. JubileeTV turns that TV into the caregiving hub instead.
Ceresti Health
Ceresti Health is a Carlsbad, California digital-health company that turns family caregivers into the front line of dementia care. Through a cell-enabled tablet, weekly one-on-one coaching from a personal care navigator, and claims-driven predictive analytics, Ceresti helps spouses and adult children spot the small changes - a urinary tract infection, a missed medication - that otherwise snowball into costly hospitalizations. The company sells to Medicare Advantage plans, ACOs, and providers operating under the CMS GUIDE payment model, and backs its program with a documented cost-savings guarantee: more than 50% fewer avoidable hospitalizations and roughly $6,800 in medical savings per enrolled patient per year.
Dirk Soenksen
Dirk Soenksen is the co-founder and CEO of Ceresti Health, a Carlsbad, California digital-health company that treats the family caregiver as the unit of care for people living with dementia. An engineer by training, he first reshaped a corner of medicine by founding Aperio, the company that turned the glass microscope slide into a digital image and became the global leader in digital pathology before Danaher's Leica Biosystems acquired it in 2012. A coffee on his last day at Leica sent him into a second act: instead of imaging the brain, he set out to support the overwhelmed spouses and adult children caring for it.
Edith Elliott
Edith Elliott is the co-founder and co-CEO of Noora Health, a global nonprofit that turns hospital waiting rooms into classrooms and trains family members to care for their loved ones after discharge. What started as a Stanford design class project at a Bangalore hospital in 2012 has grown into an organization that has trained more than a million family caregivers across India, Bangladesh, Nepal and Indonesia. A TED speaker, Audacious Project winner and Skoll awardee, Elliott has built her career at the intersection of research, policy and design, betting that the most overlooked resource in any health system is the people already sitting at the bedside.
Seen Health
Seen Health is a technology-enabled senior care company building culturally focused PACE (Program of All-Inclusive Care for the Elderly) centers, starting with Asian and Pacific Islander elders in California's San Gabriel Valley. Founded by twin brothers Xing and Yang Su, it combines comprehensive medical and social care, native-language providers, an AI documentation platform, and a program that trains and pays family members as caregivers so seniors can age at home with dignity instead of entering nursing homes.