A senior-care company that treats culture as medicine - building technology-enabled PACE centers for the elders the system keeps overlooking.
On a weekday morning in Alhambra, California, a 20,565-square-foot building hums. There is a Mahjong table in use. There is the smell of food from a restaurant locals actually recognize. A nurse speaks Mandarin to a man in his eighties; down the hall a physical therapist counts reps in Cantonese. This is a medical facility. It just refuses to feel like one.
This is Seen Health, and the building is its first PACE center - the Program of All-Inclusive Care for the Elderly, a model that bundles a senior's entire medical and social life into one place so they never have to move into a nursing home. Seen Health did not invent PACE. It is doing something quieter and harder: making PACE feel like it was built for you, specifically, in your language, with your grandmother's tea.
"Too often, seniors - especially from underserved communities - face healthcare systems that fail to understand their needs or honor their identities."
The American senior-care system offers a grim menu. Option one: fragmented, impersonal care stitched together across clinics that don't talk to each other. Option two: a nursing home, the place families promise each other they'll never resort to. For immigrant elders the menu shrinks further - now add a language barrier, unfamiliar food, and clinicians who don't know that respecting an elder might mean something different here than it did in the brochure.
Xing and Yang Su know this menu personally. The twin brothers were raised largely by their grandparents after immigrating from China. When those grandparents got sick, the brothers - by then working in tech at Uber and Salesforce - went looking for care that fit. They found a maze instead.
"We really struggled as a family just to be able to take care of them and find the right resources."
Here is the detail the brothers couldn't unsee: PACE started in the 1970s in San Francisco's Chinatown, created to serve Asian immigrant elders who had nowhere else to turn. Fifty years later the model had spread nationwide and, somewhere along the way, lost the cultural specificity that birthed it. The Sus' bet is almost cheeky in its logic - take a proven, government-funded model and return it to the community that invented it.
They left their tech jobs in 2021. The wager was not on a new clinical idea but on execution: that the same care could feel radically different if you got the language, the food, the activities, and the technology right. In November 2024 the venture firm 8VC agreed, leading a $22 million Series A. Backers Astrana Health, Primetime Partners, Basis Set Ventures, and Virtue came along.
Co-Founder & CEO. Spent roughly a decade in tech (Uber, Salesforce) before turning to senior care. The company's primary voice.
Co-Founder & CTO. Xing's twin. Leads the AI and technology platform that aims to give clinicians their time back.
Xing and Yang Su leave Uber and Salesforce to build culturally focused senior care after struggling to find it for their own grandparents.
8VC leads the round with Astrana Health, Primetime Partners, Basis Set Ventures, and Virtue participating.
The Alhambra PACE center begins caring for its first seniors in the San Gabriel Valley.
Rep. Judy Chu, Assemblymember Mike Fong, and local mayors attend the ribbon-cutting.
Seen Health reports 77% fewer acute hospital bed days, 49% fewer admissions, and 97% participant satisfaction.
Under one roof: a primary care clinic, nursing, physical and occupational therapy, daily meals, medication management, and door-to-door transportation. Around it, the things that don't show up on a billing code - tai chi, art classes, Mahjong, and providers who share a language and a worldview with the people they treat.
The technology lives mostly backstage. Yang Su's AI platform exists to cut the documentation that eats clinicians alive, buying back the minutes they'd rather spend with a patient. And then there's the move that makes insurers blink: Seen Health trains and pays a senior's own family members, folding them into its workforce instead of treating them as unpaid afterthoughts.
On-site primary medical care, nursing, and therapy - exam rooms, meds, and follow-up under one roof.
Personalized coordination that walks seniors and families through the full PACE benefit.
In-home assistance plus a program that trains and pays family members as an extended workforce.
A day program with native-language care, Eastern medicine, cultural activities, and meals from local restaurants.
"We can actually train the family members, onboard them, and then they are essentially part of our extended workforce."
Hospitality is easy to market and hard to measure. So here is the part that survives a spreadsheet. In November 2025 Seen Health reported its early clinical outcomes against the PACE industry average - and the gaps are not subtle.
The market behind those numbers is enormous and quietly aging. The San Gabriel Valley alone counts more than 300,000 seniors, roughly a third of them Chinese-American - exactly the population PACE was first built to serve, and exactly the one most senior-care startups skip.
"For too long, seniors have had to choose between fragmented, impersonal healthcare or being forced into nursing homes when they could thrive at home."
The company's stated mission is plain almost to a fault - "to deliver exceptional aging experiences that every family deserves." No moonshot language, no promise to disrupt mortality. The founders frame it as building the care they wished their own grandparents had received, which is both a marketing line and, by all available evidence, the literal origin story.
What makes it credible is the alignment of incentives. PACE pays a fixed amount per enrollee, and Seen Health takes on the full risk of their care. Keep someone healthy and at home and the model works. Let them land in a hospital and it doesn't. The financial logic and the human one point in the same direction - a rarer thing in healthcare than it should be.
"We founded Seen Health to redefine what aging with dignity looks like."
"We are building a care model that reflects the same level of care and attention we wished for our own grandparents."
"Hospitality as medicine" - the idea that how a senior is treated, not just what they're treated with, is part of the care itself.
The man who couldn't find a doctor who spoke his language now has one a hallway away. His daughter, once exhausted and unpaid, is on the payroll and trained. The food smells like home because it is from home. The building still refuses to feel like a clinic, and that refusal is the entire point.
America is aging faster than its care system is adapting, and the elders furthest from English are usually first to fall through. Seen Health is one small, well-funded, sharply specific argument that they don't have to. One center, a few hundred seniors, a chart the skeptics can't wave away. Whether it scales is the open question. Whether it should is not.