A New York startup is pointing artificial intelligence at the least glamorous corner of healthcare - outreach, coordination, and follow-up - to connect older adults and vulnerable people with the services built for them.
The most expensive part of American healthcare is often not the surgery or the prescription. It is the ride to the appointment that was never booked, the meal that never arrived, and the benefit that lapsed because a renewal form was too confusing. Blooming Health, a company founded in New York in 2020, was built to close exactly that gap.
The company sells an AI-assisted platform that engages older adults and vulnerable people directly - by text message, voice call, and email - to figure out what they need and connect them to it. Meal delivery. Transportation. Housing assistance. Social activities. Medicaid and SNAP recertification. The pitch, in the company's own framing, is to "close the last mile of social care to improve outcomes."
What sets the approach apart is where it starts: not in a clinic, but on a phone. Blooming Health's AI agent reaches out proactively, in more than 80 languages, and - the company says - can connect a person to services in seconds. For the agencies that use it, that means outreach that used to consume a caseworker's afternoon now happens automatically in the background.
"By putting AI at the core of our solution, we can proactively reach out to millions of people and connect them with services in ways that simply weren't possible before."
Blooming Health does not sell to individuals. Its customers are the organizations that carry the social safety net day to day: Area Agencies on Aging, county and state government departments, community care hubs, community-based organizations, and healthcare providers. More than 1,500 organizations across roughly 25 states use the platform, which the company says has driven 22 million member engagements.
These are the groups facing a stubborn problem. The services exist - the benefits, the rides, the meals - but reaching the right person, in a language they understand, at the moment they need help, is slow and manual. Non-English speakers and isolated seniors are the ones most likely to slip through. Blooming Health's answer is to automate the outreach and coordination so staff can spend their time on the parts of care that only a human can do.
Source: company-reported platform outcomes, gobloominghealth.com
An AI agent that engages people by text or phone in 80+ languages - conducting needs assessments, recommending services, and connecting them to support in seconds.
Matches individuals to meals, transportation, housing help, and social activities, then manages warm, closed-loop referrals with outcome tracking.
Automated screening, outreach, and follow-up to help people keep their coverage and cut the benefits churn caused by paperwork and missed deadlines.
Omnichannel two-way messaging across SMS, voice, and email with resource directories, referral workflows, analytics, FHIR/HL7/API interoperability, and HIPAA compliance.
Blooming Health is a B2B and B2G software company. It licenses its platform on a subscription basis to aging-services agencies, governments, and healthcare organizations, charging for the engagement, care-management, and benefits-recertification tools that automate outreach at scale.
The social-determinants-of-health field already has established players - Unite Us, findhelp, and others - that build directories and closed-loop referral networks. Blooming Health's distinction is putting an AI agent at the center. Rather than waiting for staff to run outreach, its system reaches people directly and proactively, in their own language, and carries the interaction from first contact through referral and follow-up.
That focus on the unglamorous middle of care - the reaching, the reminding, the coordinating - is what its investors are betting on.
"Software can help heal healthcare and America's broken healthcare system. Blooming represents the beauty of software: it solves for complexity."
Blooming Health raised an oversubscribed $4.2M seed round in September 2023 from Crossbeam Venture Partners, Chelsea Clinton's Metrodora Ventures, and Afore Capital. In April 2025 it closed a $26M Series A led by Insight Partners, with all three seed backers returning - bringing total funding to $32.5M. The company says the money will help it scale toward 10 million people within a year.
Crossbeam Venture Partners, Metrodora Ventures, Afore Capital.
Led by Insight Partners; Afore, Crossbeam, and Metrodora returning.
"What started as an idea to help a few thousand seniors is now an intelligent platform poised to serve tens of millions."
"Blooming Health is transforming how we deliver social care - ensuring underserved populations receive dignity, support, and connection."
Blooming Health was founded in 2020 by three people who did not come from social work. Nima Roohi Sefidmazgi, the CEO, brings a machine learning background. Kavitha Gnanasambandan, PhD, chief commercial officer, previously worked at Varian Medical Systems. Naman Gupta, chief product officer, is a former WebMD executive.
Their platform sits on top of telecom infrastructure, layering AI, automation, and data analytics to engage older adults, detect needs, and coordinate services proactively - what began as agetech for aging-in-place and has since broadened into a general social care engine.
Roohi, Gnanasambandan, and Gupta launch the company in New York.
Multilingual outreach built on telecom infrastructure for aging-care providers.
Oversubscribed round from Crossbeam, Metrodora, and Afore.
NYSOFA / AgingNY partnership enrolls 63,000+ older New Yorkers.
Insight Partners leads as AI moves to the core of the platform.
A statewide partnership that enrolled 63,000+ older New Yorkers for personalized community outreach and better access to aging services.
Expanding multilingual communications and emergency outreach with older adults.
Deployed across 19+ AAA partners delivering day-to-day social, healthcare, and financial support.
Lead Series A backer championing a software-led approach to fixing social care.
It provides an AI-assisted platform that automates social care - engaging older adults and vulnerable people by text, voice, and email in 80+ languages to detect needs and connect them to services like meals, transportation, housing help, and benefits recertification.
Area Agencies on Aging, government agencies, community care hubs, community-based organizations, and healthcare providers - more than 1,500 organizations across roughly 25 states.
About $32.5 million total, including a $26 million Series A led by Insight Partners in April 2025 and a $4.2 million seed round in 2023.
It was founded in 2020 by Nima Roohi Sefidmazgi (CEO), Kavitha Gnanasambandan (Chief Commercial Officer), and Naman Gupta (Chief Product Officer).
It puts an AI agent at the core, proactively reaching people by text and phone in many languages rather than relying on staff-driven outreach, and it handles closed-loop referrals and benefits recertification end to end.
Profile compiled from public sources including gobloominghealth.com, PR Newswire, Insight Partners, Crunchbase, and NYSOFA. Figures are company-reported and approximate.