executive-communications
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Dean Trevelino and the distance a reputation travels
Dean Trevelino left the global agency circuit to build a firm with Genna Keller. Two decades later, the ultrarunner is still testing how far a reputation can travel - from a restaurant launch to an AI-generated answer.
Amber Roberts knows the story starts before the headline
At Vested, Amber Roberts has built a career around the moments a press release cannot settle. Her work follows the people, decisions and preparation behind financial reputations.
Laura Tomasetti and the long way around
She put her own name on a PR agency in 2001, then replaced it with an idea: 360. Twenty-five years later, Laura Tomasetti is still following the story beyond the obvious place to look.
Lisa Colella Learned to Make the Invisible Visible
Before leaders can move a company, they have to make meaning. Lisa Colella has spent two decades turning overlooked signals - candidate experiences, repeated conversations, the order of a meeting - into strategy people can actually follow.
Raji Behniwal Wants Marketing to Grow Up - and Keep Its Taste
After two decades spent translating new technology into stories people can trust, the former Datassential CMO is building a sharper model for executive marketing - one where judgment matters more than volume.
Cameron Brain Bet the Company on Your Most Underrated Media Channel
Before employee advocacy had a tidy category name, Cameron Brain was learning the awkward, useful truth behind it: companies have audiences, but people have relationships.
Carrie Ruddy Sells the Climate Story One True Sentence at a Time
How a former bank communicator turned a maker of air conditioners into one of the more convincing climate stories in industrial America - and why she insists credibility is the only currency that matters.
Kristen Prestano Is Teaching Health Insurance to Talk Like a Person
How a communications lifer became the marketing chief at one of health insurance's most watched companies, and why she keeps betting that clear beats clever.
Emily Brittain
Emily Brittain is a Senior Communications Manager at Microsoft, working within the Office of the Americas Markets & Industries President. Based in Nashville, Tennessee, she crafts the stories that shape how Microsoft's largest regional business - spanning Canada, the United States, and Latin America - communicates its vision internally and externally. A Northwestern University-trained journalist with over 11 years at Microsoft, she brought a multimedia storyteller's instincts to one of the world's most consequential technology companies, producing town halls, executive narratives, and brand messaging at scale.
Caitlin Epstein
Caitlin Epstein is VP of Corporate Communications at Twilio, the cloud communications platform powering customer engagement for businesses worldwide. Since joining in 2015, she helped navigate Twilio through its IPO and became one of tech PR's sharpest voices on human-centered storytelling - best known for turning a CEO's breakfast burrito delivery into a Forbes-covered $3 billion acquisition narrative.
Hassan Al Shouli
Hassan Al Shouli is a senior communications and strategic business executive at Microsoft's CEMA (Central Eastern Europe, Middle East and Africa) President Office, based in the UAE. With nearly two decades of career experience, he has shaped Microsoft's presence across the Gulf, Saudi Arabia, Egypt, and broader MEA region through executive communications, multi-channel campaigns, and leadership engagement. Before Microsoft, he spent years in the fast-moving MENA digital market at dubizzle and analytics consultancies. He holds an MBA from Cass Business School (now Bayes) and a BSc in Electronics, Engineering, and Communications from the Arab Academy for Science, Technology and Maritime Transport.