Pipedrive is a sales-first CRM built by salespeople, for salespeople. Founded in 2010 in Tallinn, Estonia, and now headquartered in New York, Pipedrive gives small and mid-sized businesses a visual, activity-based pipeline that keeps deals moving. With over 100,000 companies across 179 countries using the platform, Pipedrive became a $1.5 billion unicorn in 2020 after a majority investment from Vista Equity Partners. Its philosophy is simple: salespeople should spend less time in software and more time selling.
Taavet Hinrikus is an Estonian tech entrepreneur who became Skype's first employee, co-founded Wise (formerly TransferWise) in 2010 - growing it into Europe's largest fintech IPO via a 2021 direct listing at $11B - and now invests through Plural Platform alongside backing social initiatives like kood/Jõhvi coding school. One of Estonia's first billionaires, with a net worth around $1.35 billion, he is also a co-owner of the NBA's Portland Trail Blazers.
Kristo Käärmann is the co-founder and CEO of Wise, the global fintech company making cross-border money transfers radically cheaper and faster. A former Deloitte and PwC consultant, he turned a personal frustration with hidden bank fees into one of Europe's most valuable tech companies—and became Estonia's first billionaire in the process.
Peep Laja is an Estonian-born entrepreneur and marketing strategist who built three companies from scratch - CXL (marketing education), Speero (CRO consulting), and Wynter (B2B message testing) - all bootstrapped. Recognized as the world's most influential conversion rate optimization expert in 2016, he now focuses on B2B strategy and competitive positioning through his 'How to Win' podcast, biweekly newsletter, and daily LinkedIn presence with 69K+ followers.