embedded-software
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Pie wants your next customer to get an answer
A local business can buy attention and still lose the sale to a ringing phone. Pie is joining advertising, AI search and automated bookings into one unusually practical pitch: bring people in, then pick up.
Uhnder wants your car to see the cyclist beside the truck
A tiny radar chip takes on a large problem: telling a small hazard from its imposing neighbour. Uhnder’s route from a laboratory idea to automotive hardware shows why the invention is only half the work.
Bsquare and the expensive art of keeping machines boring
A connected device is easy to celebrate and awkward to maintain. Bsquare built a business around that awkwardness - and Kontron paid about $38 million to bring it in-house.
Parasoft and the Art of Not Waiting
A bank loses five days a month waiting to test its software. Parasoft’s answer is to build a convincing substitute for the system everyone is waiting for - and get on with the work.
The Car of Tomorrow Has a Payroll Department
INSTART group brings battery engineers, vehicle-testing software, data specialists, brand experiences, and shared administration into one network. Its most revealing innovation may be the way those businesses connect.
Vingstech and the art of filling the gap
A recruiter that also speaks the language of vehicle controllers and enterprise systems offers a useful lesson: the missing piece of a technology project is often a person.
Results and the Art of Explaining the Machine
A Wisconsin technical communication firm puts databases, instruction manuals, websites, and beer labels in the same portfolio. The curious part is how much those jobs have in common.
ECARX wants to own the brains behind your dashboard
Its technology rides in roughly 12 million vehicles. Now ECARX is betting on richer cockpit computers and a $266 million software deal to make more of the money behind the screen.
The Software Company You Notice Only When Everything Goes Wrong
Wind River put an operating system on Mars, watched it stumble, and helped patch it from Earth. Four decades later, its business still rests on the same promise: make complicated machines behave when the deadline is literal.
ArcSoft
ArcSoft spent three decades teaching cameras to do more than record a scene. Now its code improves phone photos, reads the cabin and helps cars understand the road - usually without the person using it ever seeing the name.
BJIT
BJIT is a global software development and IT outsourcing company founded in Dhaka, Bangladesh in 2001, built as a bridge between Japanese engineering discipline and Bangladeshi talent. With 750+ engineers across eight offices in Japan, the USA, Sweden, Finland, the Netherlands, Singapore, Thailand and Bangladesh, BJIT delivers dedicated offshore teams, custom software, QA automation, DevOps, AI, IoT, blockchain and mechanical engineering to more than 50 Fortune 500 clients including Sony, Panasonic, BMW, Qualcomm and Dassault Systemes.
Eximietas Design
Eximietas Design is a San Jose-headquartered engineering services firm that takes products from idea to silicon to intelligent ecosystem. Founded in 2023 by serial entrepreneur Jay Avula, its team covers the full stack of modern hardware and software - SoC and RTL-to-GDSII chip design, embedded firmware and board bring-up, and cloud, cybersecurity and AI/ML solutions. With roughly 600 engineers across the US and India and a leadership team that has collectively taped out more than 100 chips for the likes of Google, Cisco, Broadcom, Microsoft and Oracle, the company positions itself as a one-stop, full-cycle product development partner.
DSP Concepts
DSP Concepts is the Silicon Valley audio software company behind Audio Weaver, the embedded audio development platform that powers more than 50 million devices, from Tesla cabins and GoPro cameras to Amazon Alexa-built-in microphones and the first single-SoC Dolby Atmos soundbar.
Chin Beckmann
Chin Beckmann is the Co-Founder and CEO of DSP Concepts, the Santa Clara-based global leader in embedded audio software and creator of Audio Weaver — a platform that powers the sound systems in tens of millions of devices from Tesla, Mercedes-Benz, BMW, and Samsung. A concert pianist who holds degrees in Computer Engineering from Boston University and an MBA from Northeastern University, Chin co-founded DSP Concepts with her husband and CTO Paul Beckmann, building it from an audio engineering consulting firm's secret weapon into a Series C-funded company with $56.4M raised and revenue growing more than 100% since 2019. She also serves on the Audio Board of the Consumer Technology Association.