eco-friendly
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The Last AA You'll Ever Buy
A Park City company put a USB-C port on the side of a AA battery. Its bet: you'll buy one, then never buy that battery again.
How Three Salesmen Turned Door Knocks Into a $25 Million Bug Business
Three former door-to-door sales managers built RIDD by treating bug spray like a subscription - and automating the busywork away. In four years they went from 6,000 customers to 30,000.
The Mom Who Turned a Garage Full of Pots Into 1,300 Stores
Blaine Butler started making plant pots in her garage to feel better. Nine years later her matte-colored planters sit in 1,300 stores - and a Bloomingdale's or two.
The Company Betting Your Cleaning Spray Can Fight the Plastic Crisis
Grove Collaborative turned a frustration with plastic-wrapped soap into a plastic-neutral retailer. The turnaround since is a lesson in what it costs to actually mean it.
The Idaho Company That Sells $2 Billion of Soap Without a Single Store
Frank VanderSloot built one of Idaho's largest private companies on a simple bet: skip the store shelf, mail the detergent, and pay customers to tell their friends.
Fit & Fresh Inc.
Fit & Fresh is a Providence, Rhode Island consumer products company that designs fashionable, functional gear for carrying healthy food and drinks on the go - insulated lunch bags, meal-prep kits, portion-control containers, bento boxes and reusable ice packs. Formerly MEDport LLC, the company helped create the 'fashion lunch' category in 2006 and now sells through more than 30,000 retail doors nationwide plus a direct-to-consumer Shopify store, with a team that is roughly 85% women designing for a largely female customer base.
Twisted X Global Brands
Twisted X Global Brands is a Decatur, Texas-based footwear company that designs and manufactures comfortable, handcrafted western, work, casual and outdoor shoes and boots for men, women and children. Known for its patented CellStretch comfort technology and its ecoTWX fabric made from recycled plastic bottles, Twisted X pairs all-day comfort with a sustainability mission that made it one of the first carbon-neutral footwear companies. Under CEO Prasad Reddy, the company turned around from near-bankruptcy in 2009 into a fast-growing brand family that includes Twisted X, Twisted X Work, Black Star Boots, CellSole and licensed Wrangler Footwear.
Public Goods
Public Goods is a New York-based, membership-driven direct-to-consumer brand that sells its own line of healthy, sustainable everyday essentials - personal care, household, cleaning, grocery, and supplements - at near-wholesale prices. Pitched by co-founder Morgan Hirsh as 'Amazon with a soul,' the company launched on Kickstarter in 2017, built a single house brand with minimalist design and clean ingredients, and ties purchases to reforestation and food-bank donations.
Sabai Design
Sabai Design is a New York-based direct-to-consumer furniture company making sustainable, non-toxic sofas that are actually affordable. Founded in 2019 by Phantila Phataraprasit and Caitlin Ellen, Sabai builds modular, repairable seating from recycled velvet, upcycled poly, recycled water bottles, hemp, and FSC-certified wood - manufactured in High Point, North Carolina. As a Certified B Corporation, Sabai pairs circular programs like 'Repair Don't Replace' and a first-of-its-kind US furniture buyback line (Sabai Revive) with a mission to keep couches out of landfills and make conscious living accessible to a generation that shops its values.
Freestyle
Freestyle is a Santa Monica-based, high-performance baby care company building premium diapers and wipes for modern parents who refuse to choose between performance, clean materials, and good design. Founded in 2022 by two dads, Russ Wallace and Mike Constantiner, the brand pairs proprietary absorbency technology (its BambooTek tree-free core and 7-layer Skin Shield system) with Total Chlorine Free, EWG Verified materials. After closing a $10M Series A led by Silas Capital in March 2026, Freestyle is scaling across Walmart, Target, Whole Foods, Amazon, and its own subscription channel.
Dewey Pest & Termite Control
Dewey Pest & Termite Control is a California family-owned pest and termite management company founded in 1929 by Ray M. Dewey. Operating as Dewey Services, Inc. and headquartered in Pasadena, it runs more than 30 branches across the state with roughly 750 employees. Dewey provides residential and commercial pest control, termite treatment and whole-house fumigation, and an Integrated Pest Management (IPM) program that balances effective control with public health and environmental safety. Its long-running tagline: Environmental Security Since 1929.