digital-adoption
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Supriyaa Goswami Makes Difficult Software Easier to Explain
The Whatfix marketing chief has spent two decades moving from people systems to product stories. Her recurring lesson is disarmingly simple: adoption begins when complexity stops asking to be admired and starts making itself useful.
Krishna Dunthoori Built a Career Around the Last Mile of Software
He cleaned snow from German train platforms before dawn, learned enterprise software from the inside, and turned one stubborn question into two companies: why do expensive tools so often fail the people using them?
Dan Adika Built a GPS for Work - Then Sold the Map to SAP
WalkMe began with a modest question: why should people have to memorize software? Fourteen years, a public listing and a $1.5 billion SAP deal later, Dan Adika is still working on the same stubborn gap between what technology can do and what people actually get done.
Yoav Einav
Yoav Einav is the CEO and co-founder of Guidde, the AI-powered video documentation platform that turns complex enterprise workflows into step-by-step video guides in minutes. A product leader with over 13 years in B2B software — spanning stints at Qwilt, Iguazio, and GigaSpaces — Einav co-founded Guidde in 2020 with Dan Sahar, leveraging their shared background in video infrastructure to solve a problem every scaling company hits: how do you transfer what your best people know? In February 2026, Guidde closed a $50M Series B led by PSG Equity, bringing total funding to $80.6M, and is now used by 4,500+ enterprises — from Nasdaq to Bayer — across 50,000 applications.