digital-adoption
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The Software Company That Could Teach Everyone but Itself
Simpo made in-app guidance for companies whose users were getting lost. A customer saw support calls fall; the founder later found a rather different knowledge problem inside his own company.
OSG Tried to Turn Bills Into Software. First, It Had to Survive Its Own Debt.
OSG spent years assembling a print, payments and digital-communications machine. A 2023 restructuring forced it to shrink the financial ambition - and clarify the product one.
WalkMe Sold the Cure for Software Nobody Uses - Then SAP Paid $1.5 Billion for It
WalkMe built a business around an awkward corporate truth: buying software is easy, but getting people to use it is expensive. Its journey from browser prompts to SAP's $1.5 billion adoption layer offers a practical playbook - and a warning - for anyone selling change to large companies.
Stonly
How two Dashlane veterans turned the frustration of writing a help article nobody reads into a knowledge platform that answers back.
Spekit
Reimagine revenue enablement with the Rep Acceleration Platform. One governed source for coaching, content creation, and deal intelligence in the flow of work.
Pendo
The companies winning the AI era ship software people genuinely love to use. Pendo surfaces where users and agents struggle and then helps you act on it, turning experience gaps into business results.
Appcues
The no-code platform that turned software onboarding into a discipline - and gave 'product-led growth' its name.
Guidde
Guidde is an AI-powered video documentation platform that turns a screen recording into a polished, narrated how-to video in minutes. Used by 4,500+ companies including Nasdaq, Yahoo, Bayer and SentinelOne, Guidde positions itself as the connective tissue between employees and the enterprise software they have to learn fast.