destination-marketing
(5)
Paula Port Is Teaching the Internet to See Toronto at 100%
After more than two decades telling one city's story, Destination Toronto's chief marketing officer is preparing for a world in which travellers ask machines where to go - while insisting that curiosity, community and human judgment still lead the way.
Sylvie Charette Made Montreal Feel Like a Living Campaign
Across telecom, coffee, rail and tourism, Sylvie Charette kept returning to the same practical idea: a brand matters when it makes an experience easier to feel. Her Tourisme Montréal chapter turned residents, seasons and the city itself into the message.
Joann Fitzgerald Sells Nova Scotia by Making Room for the Unexpected
For Joann Fitzgerald, destination marketing is an exercise in attention: find the gap between what travellers recognize and what they have yet to imagine, then give them a reason to cross it.
Lauchlan Rogers Maps the New Journey to Ontario
A childhood split between downtown Toronto and Nova Scotia, a mapmaker's education and years of learning creative tools from scratch shaped a tourism marketer who treats curiosity as both craft and strategy.
Frank Soukup III
Frank Soukup III is a Minnesota marketing leader who spent more than a decade branding resorts and destinations before becoming the first Chief Marketing Officer of Just For Kix, the youth dance company, and its custom-apparel division The TeeHive. A Certified Hospitality Digital Marketer, he built his reputation guiding Grand View Lodge, Tanque Verde Ranch and Cote Family Companies, ran his own agency, and served as a senior strategist at WhiteBox Marketing. He sits on several Minnesota tourism and hospitality boards and now focuses on connecting a 40-year-old dance brand with the next generation of dancers, directors and families.