In this Agentforce Demo Day broadcast from Salesforce HQ in San Francisco, host Leah McGowen-Hare sits down with builders from Indeed, LIV Golf, and SharkNinja, plus Salesforce product leader Nathan Price, to show how they build, test, deploy, and observe AI agents with Agentforce. The episode centers on Agent Script — a newly open-sourced scripting language that blends deterministic logic with the reasoning of large language models — and Headless 360, an open, extensible platform for the full agent development lifecycle. Through live demos, the guests reveal real metrics, best practices like playbooks and human-in-the-loop logging, and the shift toward self-healing agents built with coding tools.
Salesforce is the world's leading customer relationship management (CRM) platform, connecting companies and their customers across sales, service, marketing, and commerce. Founded in 1999 by Marc Benioff and co-founders in a San Francisco apartment, the company pioneered cloud-based enterprise software and has since expanded into a full AI-powered platform - Agentforce 360 - serving over 150,000 organizations worldwide, including 90% of the Fortune 500. With $41.5 billion in FY2026 revenue and a market-dominant 21% share of the global CRM industry, Salesforce is reshaping how companies deploy autonomous AI agents to run their operations.

Cameron Christoffers is VP of Strategy, Programs & Sales Development at Salesforce's Next Gen Platform Org - the team behind Agentforce, Data Cloud, MuleSoft, and Heroku. A Stanford-trained engineer and Division I volleyball player turned tech executive, Cameron carved an unlikely path from Raytheon labs to TechCrunch intern desks to leading sales strategy at one of the world's largest enterprise software companies. He bridges the technical and the commercial with rare fluency, having built his career at the intersection of platform thinking and revenue execution.