data-cloud
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Ryan Strynatka Spent 16 Years Turning Customer Noise Into Signal
He began with maps, joined Radian6 before its $326 million Salesforce deal, and helped carry the same practical question into Marketing Cloud and Data Cloud: how do you turn a flood of information into something a business can use?
Prakash Kolhe Is Teaching Enterprise AI to Earn Its Keep
After decades inside banking and enterprise software, the Cymetrix founder has a plain test for AI: connect the data, govern it carefully, and make a better decision.
Andrea Tarrell Built the Missing Middle Between Marketing and Machines
She entered the Salesforce ecosystem for a free trip to San Francisco. She left it, eight years and eight months after founding Sercante, having proved that strategy, systems and human judgment belong in the same room.
Sercante Built a Salesforce Consultancy by Fixing the Software Marketers Already Bought
Andrea Tarrell turned one hurried Pardot project into a global consultancy, then sold it to Trilliad. The playbook was less about shiny software than closing the stubborn gap between marketing, sales and the humans asked to run both.
Agentforce Demo Day: Building the Digital Workforce
In this Agentforce Demo Day broadcast from Salesforce HQ in San Francisco, host Leah McGowen-Hare sits down with builders from Indeed, LIV Golf, and SharkNinja, plus Salesforce product leader Nathan Price, to show how they build, test, deploy, and observe AI agents with Agentforce. The episode centers on Agent Script — a newly open-sourced scripting language that blends deterministic logic with the reasoning of large language models — and Headless 360, an open, extensible platform for the full agent development lifecycle. Through live demos, the guests reveal real metrics, best practices like playbooks and human-in-the-loop logging, and the shift toward self-healing agents built with coding tools.
Snowflake
Snowflake is a cloud-based data platform that lets organizations store, analyze, and share data across Amazon Web Services, Microsoft Azure, and Google Cloud without managing infrastructure. Founded in 2012 by three former data architects, it separated compute from storage to make large-scale analytics elastic and pay-per-use. Now positioned as an 'AI Data Cloud,' the company adds managed AI services through Snowflake Cortex and governed agentic tools, serving more than 12,000 customers worldwide.
Coastal Cloud
Coastal Cloud is a US-based consulting firm founded in 2012 that helps organizations get more value from Salesforce, data, and AI. A top-tier Salesforce Summit/multi-cloud partner headquartered in Palm Coast, Florida, it delivers strategy, implementation, integration, analytics, and managed services across Sales, Service, Marketing, Revenue/CPQ, Commerce, and Data Cloud, extended by Snowflake, Tableau, and MuleSoft. With roughly 570 employees, thousands of Salesforce certifications, and work spanning healthcare, financial services, education, nonprofit, manufacturing, and the public sector, Coastal was acquired by Tata Consultancy Services in a $700 million all-cash deal announced in December 2025.
Foursquare
Foursquare is a geospatial technology company that turns the physical world into structured, privacy-minded location data. Once known for the check-in app that helped popularize mobile location sharing, the company reinvented itself as an independent location-intelligence platform. Its products - Places, Movement SDK, Studio, and the Graph - supply a database of 120+ million points of interest and movement signals that power maps, marketing, analytics, and app features for companies including Apple, Uber, Snapchat, and Spotify.
Salesforce
Salesforce is the world's leading customer relationship management (CRM) platform, connecting companies and their customers across sales, service, marketing, and commerce. Founded in 1999 by Marc Benioff and co-founders in a San Francisco apartment, the company pioneered cloud-based enterprise software and has since expanded into a full AI-powered platform - Agentforce 360 - serving over 150,000 organizations worldwide, including 90% of the Fortune 500. With $41.5 billion in FY2026 revenue and a market-dominant 21% share of the global CRM industry, Salesforce is reshaping how companies deploy autonomous AI agents to run their operations.
Cameron Christoffers
Cameron Christoffers is VP of Strategy, Programs & Sales Development at Salesforce's Next Gen Platform Org - the team behind Agentforce, Data Cloud, MuleSoft, and Heroku. A Stanford-trained engineer and Division I volleyball player turned tech executive, Cameron carved an unlikely path from Raytheon labs to TechCrunch intern desks to leading sales strategy at one of the world's largest enterprise software companies. He bridges the technical and the commercial with rare fluency, having built his career at the intersection of platform thinking and revenue execution.