ctv-advertising
(8)
Dstillery
Dstillery is a New York-based predictive AI audience-targeting company for the advertising industry. It builds custom, model-driven audiences that let brands and agencies reach the right consumers programmatically, including through its patented ID-free cookieless technology and its DS-1 agentic AI platform that turns audience building into a natural-language chat. It works across major demand-side platforms such as The Trade Desk, Yahoo, and Microsoft Advertising, and counts a large share of the Fortune 100 among its users.
Martini Media
Martini Media is an independent marketing firm that connects premium and luxury brands with affluent, high-net-worth audiences online. Founded in 2008 and incubated by Venrock, the company builds integrated campaigns that combine bespoke high-impact ad creative, a curated portfolio of 200+ passion-based publishers, and proprietary audience insights across display, mobile, and connected TV. Now operating as a unit of Evolve Media and led by CEO Vincent Krsulich, Martini Media has run more than 1,000 campaigns for over 300 upscale advertisers.
Olyzon
Olyzon is an AI-native adtech company building an agentic decisioning and orchestration layer for Connected TV (CTV) advertising. Founded in 2024 and headquartered in Paris with offices in New York and London, its platform sits on top of the fragmented CTV ecosystem - agnostic across every DSP, SSP and direct publisher - and uses AI agents to qualify inventory at the program level, plan and activate campaigns, adapt creative to viewing context, and normalize measurement into unified outcomes. The company has powered hundreds of campaigns for global brands and agencies, and closed a $10M Series A led by Sir Martin Sorrell and Sanja Partalo's S4S Ventures in May 2026.
Simulmedia
Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.
Upscale AI
Upscale AI is an AI-native advertising platform that lets performance-driven and e-commerce brands create, run, and optimize TV-quality video ads on streaming and connected TV channels. Its flagship product, Upscale Studio, turns a brand's existing website and social assets into streaming-ready creative, buys media programmatically in real time, and optimizes campaigns for measurable outcomes - bringing the performance-marketing playbook to the living-room screen. Founded by ad-tech veterans from Google, Twitter, Salesforce, Moloco, and MNTN, the company launched out of stealth in May 2025 with $5.5M in funding.
Samba TV
Samba TV is a television technology and data company that builds software embedded directly into smart TVs to measure what households actually watch in real time. Using its patented automatic content recognition (ACR) technology, it turns anonymized, opt-in viewing across broadcast, cable, OTT and streaming into audience insights and cross-screen advertising tools that marketers and broadcasters use to plan, target and measure campaigns. Founded in 2008 by former BitTorrent employees and headquartered in San Francisco, Samba TV operates across roughly 24 smart TV brands and tens of millions of devices worldwide.
Vibe.co
Vibe.co is a New York-based ad tech company that turns connected TV into a performance marketing channel. Its self-serve, end-to-end platform lets brands of any size create, target, buy, and measure streaming TV campaigns from a single dashboard - with AI handling creative generation, audience targeting, and incrementality measurement. Founded in 2022 by serial ad-tech entrepreneurs Arthur Querou and Franck Tetzlaff, Vibe.co reached a $100M revenue run rate in under two years and raised a $50M Series B at a $410M valuation in September 2025.
PubMatic
PubMatic is an independent, publicly traded ad tech company that runs a sell-side platform connecting digital publishers with advertisers through real-time programmatic auctions. Built on its own cloud infrastructure rather than rented servers, PubMatic processes trillions of ad impressions and is pushing into connected TV, commerce media, and agentic AI tools that automate ad buying and selling.