copywriting
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Mo Said had a Super Bowl ad. He left the room.
The Mojo Supermarket founder built his career making ads, then began asking whether he wanted to watch them. His next assignment was harder: building a company he wanted to run.
Buffy McCoy Kelly and the trouble with a sensible idea
A mile of rubber ducks. A two-story vacuum cleaner. A snack cake with an attitude. Buffy McCoy Kelly built a career giving familiar brands unexpected things to say - then rewrote her own job.
Steven Gold and the problem with thinking big
Steven Gold helped build an agency called Giant without setting out to make it huge. His path from copywriter to CEO to executive advisor traces the work that begins when a good idea becomes a growing business.
Alex Cattoni Sold Her Car, Found Her Voice, and Built a Copywriting Posse
A planned law-school future gave way to an internship in Kuala Lumpur. Two decades later, the Copy Posse founder teaches marketers to sell with empathy - and is learning to put her own name back on the work.
Martha Marchesi Has Spent 40 Years Making Every Word Earn Its Place
The Madison Avenue copywriter became JK Communications' first female CEO by keeping faith with an unfashionable idea: clarity is not the garnish on strategy. It is the strategy.
Prathitha Iyengar Took the Scenic Route from Network Faults to AI Narratives
An electrical engineer became a copywriter, then learned to market deeply technical products. At Cognida.ai, that zigzag career has become a practical advantage.
Brett Allcorn Built a Business by Asking Better Questions
From a street-side rock stand to a New York speaker series, Brett Allcorn’s career is a study in turning curiosity, copy, and repeated experiments into a durable company.
Eddie Shleyner
Eddie Shleyner is a conversion copywriter and the founder of VeryGoodCopy, a newsletter of short 'micro-lessons' on writing, persuasion, and creativity read by millions of people a year. A former Copy Chief at the software-review company G2, he turned a private Google Doc of notes-to-self into one of the most-followed copywriting brands on the internet, a HackerNoon 'Email Newsletter of the Year,' and a 2024 book collecting 207 of his lessons. He works and lives in Chicago.
Humza Rahat Siddiqui
Humza Rahat Siddiqui is a UK-based content development and marketing specialist currently working as Ticketing & Support at Virgin Atlantic's Heathrow Airport operations. With a cross-industry career spanning digital marketing, aviation, supply chain, and corporate communications, he has driven social media growth to over 200,000 Facebook followers, collaborated with aviation executives to build a new airline training academy in Pakistan, and contributed content for high-profile events including Pakistan Fashion Week and Unilever product launches. His academic background combines a BSc in International Business from Coventry University with an MSc in Supply Chain from the University of South Wales.
Arman Assadi
Arman Assadi is a serial entrepreneur, AI founder, and copywriter who left Google in 2014 with a one-way ticket to Cuba and never looked back. He co-created the EVO Planner (the most-funded planner in crowdfunding history), built 13 different seven-figure product launches for clients like Neil Patel and Jeff Walker, and now leads Steno.ai — an AI digital twins platform backed by Tony Robbins that lets experts scale their voice and personality across web, mobile, and SDK. He co-hosts the Alfalfa Podcast and has spent a decade on a mission to democratize wisdom.
George Ten
George Ten is a copywriter, educator, and strategist known online as @GrammarHippy. He invented the 'CopyThinking' philosophy — the contrarian belief that great copy is 90% strategic thinking and 10% actual writing. With 11 years in marketing, he has helped build 8-figure info-product funnels, sold over 500,000 products online, and spent $10M+ profitably on Facebook ads. He teaches thousands of entrepreneurs on X/Twitter and through his courses and community.
Blake Emal
Blake Emal is a SaaS copywriter, solopreneur, and founder of Pagetear - a subscription copywriting service for tech startups. He rose to prominence as Employee #1 and CMO of Copy.ai, where he helped grow the company from $40K to $250K MRR. Known for growing his Twitter following from 700 to 91,000+ in under a year, Blake teaches practical marketing, landing page conversion, and personal branding. He writes copy for clients like Samsung, Betterment, and TripAdvisor through Pagetear.
Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and the originator of conversion copywriting — a discipline she coined in 2011. Over nearly two decades, she has trained 70,000+ professionals and consulted for brands from bootstrapped startups to Fortune 100 enterprises including AWS, Canva, and Shopify. Her first traditionally published book, The Copyselling System, is set for release in July 2026 via BenBella/Simon & Schuster.
Neville Medhora
Neville Medhora is a self-made copywriter, course creator, and entrepreneur who never held a traditional job. He built a drop-shipping business at 17, helped grow AppSumo to 750,000 customers through email, and turned a single copywriting course into a $1M/year business with zero employees. His platform CopywritingCourse.com (originally 'Kopywriting Kourse') has taught 20,000+ students how to write persuasive copy. He also runs SwipeFile.com and publishes the SWIPES newsletter weekly.
Harry Dry
Harry Dry is a British solo entrepreneur and the creator of Marketing Examples, the self-proclaimed #1 marketing newsletter with 130,000+ subscribers. Built from a pre-marathon epiphany in Paris in May 2019, his newsletter distills world-class marketing and copywriting into sharp, visual, bite-sized breakdowns sent every Monday. With zero paid ads, he grew an audience of 110,000+ across platforms, earned the endorsement of writer David Perell who called him 'the best copywriter I know,' and turned a $1,000 investment into a full-time business - all while operating as a one-man show.
Florin Tatulea
Florin Tatulea is a Toronto-based sales development leader, founder, and creator who built a 74,000+ follower LinkedIn audience by teaching SDRs and AEs how to actually hit quota. Currently Head of Sales Development at Common Room and GTM Engineer in Residence at ZoomInfo, he founded Sales Flo to run workshops and training for reps at Shopify, Zendesk, Clearbit, and others. His Substack newsletter 'Prospecting from the Trenches' reaches 12,000+ subscribers with tactical cold email and prospecting advice drawn from real-world experience scaling teams and generating $3M in pipeline.