content-supply-chain
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Adobe Workfront and the Case of the Missing Workday
The brief is incomplete. The approval is in somebody’s inbox. Adobe Workfront built a business around the hours that vanish between having an idea and getting it out the door.
MediaValet Built a Business Around the File Nobody Can Find
A photography company choked on 20 terabytes of its own work. The fix became a cloud-software business - and a useful playbook for any team whose content library has turned into a junk drawer.
The 6,350-Person Agency That Wants to Make the Billable Hour Obsolete
Monks was assembled to replace the agency holding company's maze of handoffs with one digital-first operating system. Now it is testing a harder proposition: whether AI workflows, accountable media and recurring subscriptions can change what clients actually pay an agency for.
Scott Bowen
Scott Bowen is the CEO of Tenovos, a New York based digital asset management and content intelligence company he co-founded in 2018 with Sal Hakimi. Often described as one of the founding fathers of the DAM category, Bowen co-founded Artesia Technologies in the late 1990s, an early DAM pioneer acquired by OpenText in 2004, where he went on to launch the company's Customer Experience Management and Cloud Services divisions. A Yale-trained electrical engineer and economist, he has spent more than two decades building software at the intersection of digital media, marketing, data analytics and the cloud, including senior roles at Vistaprint and ICX Media. At Tenovos he is pushing the idea that modern marketing teams should treat content as measurable, data-rich infrastructure rather than files in a folder.
Preston Hopkin
Preston Hopkin is an enterprise sales leader at Adobe, currently serving as AVP of Enterprise Sales for Adobe's Content Supply Chain practice. Based in Salt Lake City, Utah, he has built his career bridging financial services and enterprise software — progressing from business banking at Wells Fargo to leading global sales teams across Latin America and Asia-Pacific at Workfront before its acquisition by Adobe. Today he drives client growth for Adobe's AI-powered content operations platform, helping large organizations orchestrate the end-to-end lifecycle of marketing content at scale.
Gradial
Gradial is a Seattle-based agentic AI company that automates the enterprise marketing 'content supply chain' - the dozen-plus manual steps between making content and getting it live. Its AI agents author, redesign, tag, QA, and orchestrate campaigns inside the tools marketing teams already use, such as Adobe Experience Manager, Salesforce, and Jira. Founded in 2023 by four Dartmouth graduates with backgrounds at SpaceX, Microsoft, and Point72, Gradial has raised roughly $53-55M and counts T-Mobile, Prudential, and Amazon among its customers.
Doug Tallmadge
Doug Tallmadge is the co-founder and CEO of Gradial, a Seattle enterprise-AI company building agentic tools that automate the unglamorous middle of marketing - the approvals, tagging, compliance checks, and publishing that sit between a finished idea and a live campaign. Before Gradial, he spent nearly five years at SpaceX as a software engineering manager, where he helped scale the Starlink network from zero to more than 500,000 customers. A Dartmouth physics graduate who also passed through Lockheed Martin and Bridgewater Associates, he started Gradial in 2023 with three Dartmouth classmates and has since raised roughly $53M across seed, Series A, and a $35M Series B led by VMG Partners.
Corrine Sahli
Corrine (Corrie) Sahli is Area Vice President, Content Supply Chain - Enterprise Accounts at Adobe, based in Chicago. With 20+ years in SaaS sales and 15+ years in MarTech, she leads enterprise relationships around Adobe's content supply chain platform - helping major brands in CPG, retail, financial services, healthcare, and automotive scale personalized content production. A former VP at Sitecore and Kontent.ai, she is a recognized industry voice on content operations, composable DXP, and AI-driven marketing workflows.
George Strathern
George Strathern is VP of Adobe Content Supply Chain, leading Adobe's push to help enterprise brands create, manage, and distribute content at scale using AI and automation. A two-decade sales and operations veteran, he built his career through ScribbleLive, Experian, Gartner, and Workfront before ascending to one of Adobe's most forward-facing roles at the intersection of AI-powered creativity and marketing efficiency.
Gregory Kiey
Gregory M. Kiey is the Area Vice President of Solution Led (Content Supply Chain) at Adobe, based in Philadelphia, Pennsylvania. An award-winning enterprise sales leader with 12+ years of experience spanning SaaS, IT outsourcing, and telecommunications, he spearheads Adobe's Content Supply Chain go-to-market strategy - helping Fortune 500 companies like Delta Air Lines streamline their creative operations at scale. He joined Adobe through its 2020 acquisition of Workfront, where he held an AVP Enterprise Sales role, and has since become a visible advocate for solution-led selling at events like Adobe Summit 2025.
Oren Herzenberg
Oren True Herzenberg is an Area Vice President of Content at Adobe, based in New York, where he leads enterprise sales and strategy for Adobe's content management portfolio - including Adobe Experience Manager and the Content Supply Chain - with a particular focus on regulated industries like financial services and insurance. A Stevens Institute of Technology graduate who came up through digital marketing and inside sales, he has spent the bulk of his career scaling Adobe's AEM business from specialist to general manager to VP, building a reputation for connecting the dots between complex enterprise content challenges and Adobe's platform ecosystem.
Scott Zieglar
Scott Zieglar is an Area Vice President at Adobe focused on Content and Experience Delivery at Scale With AI. Based in Indialantic, Florida, he is a seasoned enterprise sales and technology leader with a career that spans Adobe Experience Manager, AI-driven personalization, and content supply chain solutions. With roots in financial services tech and previous executive roles at Accent Technologies and Communication Intelligence Corp, Zieglar has carved out a specialty at the intersection of content operations and artificial intelligence within one of the world's largest software companies.