content-marketing
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YesPress Wants AI to Quote Your Startup, Not Skip It
B2B buyers now open ChatGPT before they open Google. YesPress builds machine-readable newsrooms so answer engines cite your product instead of scrolling past it.
Content Distribution in the Age of AI — Ross Simmonds, Foundation Marketing
In a fast-talking, joke-laced keynote delivered at a Profound event, Foundation Marketing founder Ross Simmonds sets out to demolish what he calls one of the marketing industry's favorite lies: that AI-written content can never drive results. Playing amateur detective — 'Sherlock Homeboy' — he digs into CNET's much-mocked AI publishing experiment and finds that the disclosed AI-written pages still pull millions of annual visits, roughly 2,400 backlinks and about $1.3 million worth of organic traffic value. From there he lays out a free four-part framework — Research, Creation, Distribution, Optimization — arguing that marketers have spent a decade obsessing over content while forgetting the marketing half of 'content marketing.' Along the way he makes the data case that B2B review sites like G2, Capterra, TrustRadius and Software Advice are losing ground while Reddit, YouTube and LinkedIn dominate LLM citations, and he walks through the actual tool stack — ChatGPT, HeyGen, ElevenLabs, Descript, Canva, MidJourney, RunwayML, Distribution.ai — he uses to turn one asset into many. His closing plea is less about tools than temperament: have a growth mindset, keep experimenting, and create once, distribute forever.
YesPress
YesPress is an editorial engine built for the age of answer engines. It gives a company its own always-on newsroom, publishing structured stories under the company's own name so that ChatGPT, Gemini, and Perplexity have an authoritative public record to cite. The pitch is blunt: your next customer starts with an AI assistant, not your homepage, and AI can only recommend what it can understand. YesPress turns launches, wins, and expertise into machine-readable stories, shipped within 24 hours with entity markup, then tracks which engines quote them.
The AI Content Consultant
Every platform shift mints a new profession. SAP gave us the SAP consultant. The mobile and search era gave us the certified digital marketer. YesPress argues the AI era is minting its own role - the AI Content Consultant - and is opening a training program to build the first cohort. The pitch: learn Answer Engine Optimization, help companies become the answer that ChatGPT, Perplexity and Google AI Overviews cite, and get in early on a job title that barely exists yet.
YesPress vs Peec.ai
Two companies staring at the same problem from opposite ends of the pipe. Peec AI is an analytics platform that watches how brands show up inside ChatGPT, Perplexity, Gemini and Claude, and scores them on visibility, position and sentiment. YesPress is a content operation that manufactures the citable, structured stories that make brands show up in the first place. One measures. One publishes. Together they describe the emerging discipline that marketers are calling Generative Engine Optimization.
Top 10 AI Visibility Companies Leading the Future of AI Search in 2026
As buyers increasingly ask ChatGPT, Claude, Gemini, Perplexity and Copilot for recommendations, a new marketing discipline called AI Visibility has emerged. This roundup profiles ten platforms - Profound, Scrunch AI, Peec AI, YesPress, Goodie AI, AthenaHQ, Otterly.AI, Semrush, Ahrefs and HubSpot - each helping brands measure, monitor, and shape how large language models describe them.