content-commerce
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Purch: the publisher that put a price on indecision
A product review is a small intervention in a large shopping bill. Purch built a business around that moment, then sold its consumer operation to Future for an announced $132.5 million.
Brit + Co put creativity in a box. Then it had to rethink the business.
A craft kit, a collapsed traffic engine, and a school for women founders: Brit + Co’s story shows what happens when a publisher tries to turn inspiration into something people can use.
Colleen Wachob Built the Business Behind the Feeling
Before mindbodygreen sold courses, products and live experiences, Wachob learned the unforgiving arithmetic of retail. Her quieter achievement was turning that discipline into a company built on trust.
IncNut turned beauty advice into a ₹321 crore deal
The company behind SkinKraft and Vedix learned to sell by listening to readers. Now Emami owns 60%, and the next test is turning personalized beauty into renewed growth.
Alexa Raff Wants Every Beautiful Brand Story to Show Its Math
The goop CMO has built a career in the narrow aisle between feeling and finance. Her useful trick is to make content, commerce and customer behavior answer the same question.
Katia Ameri
Katia Ameri is a Partner at Andreessen Horowitz (a16z) focused on the intersection of consumer and technology. An LA native of Iranian descent and Stanford graduate, she was the first investment hire at Pear VC, then founded Mirra - a skincare company that grew to 200,000+ newsletter subscribers with zero ad spend - before joining a16z in 2021. At a16z she leads consumer investments, runs the Speedrun accelerator program, and is the founder of Tech Week by a16z, a decentralized conference series in SF, LA, and NYC that drew 40,000+ attendees and 1,000+ events in New York alone.