consumer-psychology
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Renee White Fraser and the Audience She Didn’t Know She Had
An advertising founder spent years studying what moves people. Then a school essay showed Renee White Fraser how far a working life can travel.
Jake McKenzie Made Advertising a Study in Human Nature
The Intermark Group CEO has spent nearly three decades turning a psychology degree into an operating system for brands - with data, behavioral science and one memorably carpeted rhinoceros along the way.
Joe Schaeppi Is Teaching Machines to Ask a Better Question: Why?
Before Solsten could model an audience, its founder had to connect psychotherapy, powder days, Fortune 500 UX and one consequential cold email. The result is a career-long argument for looking past the click to the person making it.
Solsten Wants Marketers to Stop Guessing - and Start Measuring Why People Click
Solsten built its reputation helping game studios decode player motivation. Now it is selling that psychology layer to marketers and AI builders - with unusually concrete case studies, a much broader market, and a harder question about when prediction becomes persuasion.
Daniel Shaw
Daniel Shaw is the co-founder and CEO of Autumn, a New York-based end-of-life marketplace built to help bereaved families navigate the legal, financial, emotional and logistical mess that follows a death. A medical school dropout turned 15-year creative technologist (Director of Digital Accounts at Wieden+Kennedy), Shaw lost a string of close family members over a decade and was appalled by how disorganized and unhelpful the deathcare industry was. So he aggregated more than 500,000 local providers, wrote free guides, and set out to let people manage death the same way they manage life - under the banner 'We make loss more livable.'
Roger Dooley
Roger Dooley is a neuromarketing pioneer, bestselling author of Brainfluence and Friction, and host of the long-running Brainfluence podcast. A Carnegie Mellon engineer turned behavioral scientist, he co-founded College Confidential before devoting himself to decoding the subconscious drivers of customer decisions. His work sits at the intersection of brain science, AI, and practical marketing — helping businesses eliminate friction, build loyalty, and persuade smarter.
Katelyn Bourgoin
Katelyn Bourgoin is a Canadian serial entrepreneur and the creator of Why We Buy, a buyer psychology newsletter with 280,000+ subscribers that generates multi-seven-figure revenue. Known as 'The Customer Whisperer,' she spent years as a 4x founder - including a VC-backed startup that ended in bankruptcy - before turning her hard-won customer insight expertise into a media and education business. She teaches marketers to decode why people buy through her newsletter, digital products, and the wildly popular Un-Ignorable Challenge, which sold 200 spots in 6 minutes and generated $116,000 in a single launch.