consumer-audio
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Energy Sistem Quit the Smartphone Race - and Found Its Real Product
The Spanish electronics brand tried phones, watched the economics turn ugly, and walked back to audio. Its 30-year reinvention offers a useful playbook for any consumer company tempted to confuse a big market with a good market.
How Heavys Turned a $20,000 Metalhead Bet Into a $1.2 Million Audio Brand - and Learned Hardware the Hard Way
Heavys found a market hiding in plain sight: metal fans who thought mainstream headphones flattened the music they loved. A 62-times-funded Kickstarter proved the demand - then delays, firmware fixes and divided audiophile opinion showed exactly where the niche-hardware playbook bends.
Positive Grid Put a Guitar Rig in an App - Then Learned the Hard Part Was Shipping the Amp
Positive Grid turned a deep guitar-software engine into a friendly living-room amp and found a mass audience. Its next test is whether the same app-first playbook can travel from the bedroom to the stage.
HARMAN International
You may know the speaker. You probably do not know the company inside the dashboard. HARMAN has spent seven decades turning sound science into a sprawling business across homes, stages and more than 50 million vehicles.