constellation-brands
(5)
The Beer That Took 70 Years to Cross the Beach
Pacífico began as an industrial bet in a port without electric service. Its second life began when California surfers carried cases north - and turned a local pilsner into a lesson in how products travel through people before they travel through systems.
Morgan Flatley Put the World’s Biggest Menu Back in the Hands of Its Fans
Her cleverest move at McDonald’s was not inventing a new appetite. It was noticing the rituals already hiding in plain sight - then giving a global brand permission to sound like the people who love it.
Mallika Monteiro Turned a Reporter’s Instinct Into a Beer Brand Playbook
She once planned to become a political correspondent. Instead, she brought a reporter’s eye for people and narrative to Corona, Modelo and a $100 million bet on women founders.
Jordan Bass Put the Beer Moment in a Can - Then Left the Beer Out
A fourth-generation beverage entrepreneur turned a post-adventure ritual into HOPWTR. Six years, thousands of hand-fixed cartons and one strategic acquisition later, Jordan Bass is still selling the moment as much as the drink.
The Wine Group
It invented boxed wine, made Franzia the best-selling label in America, and quietly became the largest wine producer on the planet. Now the employee-owned house behind Cupcake and Chloe is buying its way further upmarket.