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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

constellation-brands

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AllCompaniesPeopleStoriesProducts
Legend
Morgan Flatley Put the World’s Biggest Menu Back in the Hands of Its Fans
Executive · Operator · Advisor

Morgan Flatley Put the World’s Biggest Menu Back in the Hands of Its Fans

Her cleverest move at McDonald’s was not inventing a new appetite. It was noticing the rituals already hiding in plain sight - then giving a global brand permission to sound like the people who love it.

morgan-flatley · mcdonaldsRead →
Legend
Mallika Monteiro Turned a Reporter’s Instinct Into a Beer Brand Playbook
Executive · Operator

Mallika Monteiro Turned a Reporter’s Instinct Into a Beer Brand Playbook

She once planned to become a political correspondent. Instead, she brought a reporter’s eye for people and narrative to Corona, Modelo and a $100 million bet on women founders.

mallika-monteiro · constellation-brandsRead →
Legend
Jordan Bass Put the Beer Moment in a Can - Then Left the Beer Out
Founder · Operator · Executive

Jordan Bass Put the Beer Moment in a Can - Then Left the Beer Out

A fourth-generation beverage entrepreneur turned a post-adventure ritual into HOPWTR. Six years, thousands of hand-fixed cartons and one strategic acquisition later, Jordan Bass is still selling the moment as much as the drink.

jordan-bass · hopwtrRead →