concept-testing
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Knit wants your research to arrive before your mind is made up
Timex had watch designs to choose. Mars Wrigley had chocolate questions to answer. Knit’s wager is that AI earns its keep when a researcher helps turn the answers into a decision.
Vypr wants your bad idea caught before it hits the shelf
From bread bags to birthday cards, Vypr lets brands test the small decisions that shape a launch. Its bet: consumer research earns its keep when there is still time to change the product.
Zappi Put Market Research on Fast-Forward. Then It Learned Speed Wasn’t the Product.
The Boston-based insights company began by making surveys faster and cheaper. Its bigger bet is that every test should make the next decision smarter - a useful playbook for any team drowning in one-off data.
Datassential Built a Crystal Ball From 7.5 Billion Menu Items - Here’s What Food Brands Can Copy
The food industry used to test ideas by putting them on menus and hoping. Datassential built a cheaper rehearsal room - one where 25 years of menu history, consumer reactions and operator data can warn a brand before dinner gets expensive.
The Curiosity Machine: How SightX Turned Slow, Expensive Market Research Into Something You Can Finish Before Lunch
For a decade, SightX chased a stubborn idea: that testing a price, a package, or an ad should not require three vendors and a month of waiting. Then it taught an AI to do the asking.
The Garage-Built Machine That Reads a Room in Three Hours, Not Three Weeks
Christopher South and Rick Nguyen bet that the focus group was already dead. Their four-person, self-funded company has spent a decade selling Fortune 100 marketers a faster way to find out if their ads actually work.
Getwizer
Getwizer is a New York and Haifa based consumer insights company that pairs an AI research engine, WizerOne, with in-house human research specialists it calls Wizers. Using a modular building-block approach, teams run concept tests, brand tracking, ad pre-tests and deep consumer profiling and get cleaned, analyzed insights in as little as five days. The pitch is a hybrid model: automation and machine learning handle the heavy lifting while experts shape the questions and interpret the answers, aiming for custom research that is faster and cheaper than a traditional agency.