composable-commerce
(3)
Spryker Built a Shop for Things That Don’t Fit in a Shopping Cart
The Berlin software company treats commerce less like a storefront and more like industrial infrastructure - modular, programmable and built for the strange rules of B2B buying.
Commerce
Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.
Travis Hess
Travis Hess is the CEO of Commerce.com (the company formerly known as BigCommerce), the publicly traded ecommerce platform he rebranded in 2025 to bet the business on AI-driven, agentic commerce. An agency and consulting veteran who spent 15-plus years scaling direct-to-consumer brands at Accenture, The Stable, and BVA before ever running a software company, he joined BigCommerce as President in May 2024 and took the CEO seat that October. He is candid to a fault about the hard parts of the job, once comparing the experience of watching the stock price to 'getting wedgied in front of the class every day.'