composable-commerce
(5)
Avensia fixes the parts of shopping you never see
Behind the storefront, the Swedish commerce specialist untangles product data, connects unruly systems and tests whether better search actually sells more. Its customer results are a lesson in execution; its own accounts show the price of selling expertise.
VTEX sells the part of shopping you never see
The Brazilian-born commerce company connects the stockrooms, sellers and systems behind the buy button. Its next test is turning that operational expertise into an AI business customers will pay for.
BigCommerce Built an Escape Hatch for Brands Too Complicated for a Template
The Austin software company spent years selling freedom from server maintenance. Now it is selling freedom from platform lock-in - while teaching product catalogs to show up wherever people, marketplaces, or AI agents decide to shop.
Spryker Built a Shop for Things That Don’t Fit in a Shopping Cart
The Berlin software company treats commerce less like a storefront and more like industrial infrastructure - modular, programmable and built for the strange rules of B2B buying.
Commerce
Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.