Adriana Echandi Bachtold is the Group CEO of Morpho Travel Experience, a Latin American travel retail and food & beverage powerhouse with over 2,800 employees across 11 countries. Starting as a cashier-seller at what was then Grupo Britt in 2002, she rose through every rung of the organization to become CEO - overseeing 300+ commercial spaces in 23 airports serving 78 million passengers annually. Named Businesswoman of the Year 2022 by Costa Rica's El Financiero and a Moodie Davitt People of the Year honoree, she leads a company built around 'sense of place' - connecting global travelers with authentic local culture, artisan products, and sustainable practices. A fellow of the Aspen Global Leadership Network, she has built a company where 50% of management are women, equal pay is non-negotiable, and a kiosk in San José has become a $225 million regional retail force.
Paulo Martins is the Brazilian-born founder and CEO of Arena (arena.im), a San Francisco-based AI-powered community engagement platform that lets brands embed live chat, live blogs, and audience interaction tools directly on their own websites with a single line of code. After stints at NASA, Ubisoft, and Hulu — where he helped grow the streaming company from 100K to 7 million paying subscribers — Martins founded Arena in 2017 with a clear thesis: businesses should own their audience, not rent it from social platforms. By 2022, Arena had grown to 25,000 customers across 150 countries and closed a $13.6M Series A led by CRV, with backing from heavyweights like David Sacks, Des Traynor, and Olivier Pomel.