HoneyBook is an AI-powered business management platform built for independent service professionals - photographers, event planners, consultants, and creative freelancers. Founded in 2013 in San Francisco with roots in Tel Aviv, the platform combines CRM, contracts, invoicing, payments, scheduling, and workflow automation into a single clientflow hub. With $498M in total funding, a $2.4B valuation, $140M ARR, and more than $12 billion in payments processed, HoneyBook has become the dominant platform for the growing independent economy - helping over 100,000 small business owners run client relationships from first inquiry to final payment without switching between a dozen tools.
Rachel Lyubovitzky is a serial entrepreneur who has founded four B2B technology companies and exited three of them, generating approximately $12 billion in combined exits with her co-founders. She is the CEO, co-founder, and Chairwoman of Setuply, an AI-powered client onboarding and lifecycle management platform, and a Partner at 2048 Ventures, a pre-seed and seed stage VC firm. With a Wharton Executive MBA and a computer science background from Brandeis University, she bridges deep technical fluency with executive leadership - having built and sold companies in HR tech, benefits automation, and search. She is also a Forbes Technology Council member, a published author, and has visited more than 60 countries.