
The Hello Heart CMO has spent two decades learning what makes people act. Now she applies the same discipline to companies, civic campaigns and a long game for Asian American political power.

After three decades selling ideas, places and institutions, First Hawaiian Bank’s marketing chief has learned that a legacy brand stays relevant by showing up in the life of its community.

She began as a science teacher, built an events company from $600, negotiated its sale from a schoolhouse in the Amazon, and now brings an operator's eye to Pizza to the Polls. Her real medium is not décor. It is momentum.

She and Carly Zakin turned a 6 a.m. email into a company, a community and an exit. The useful lesson is smaller: meet people inside the life they already have.
Elizabeth Clay Roy is the CEO of Generation Citizen, a national nonprofit that partners with schools to teach 6th-12th graders Action Civics - hands-on, project-based democracy. A Columbia-trained urban studies graduate who campaigned door to door in Boston before she could vote, she has built a career across grassroots organizing, government, and economic-mobility work, from co-authoring an urban planning guidebook in Bangalore to co-creating the Opportunity Index and leading TakeRoot Justice in New York. She frames her work through 'critical patriotism' and insists young people are 'partners and problem-solvers, not citizens in waiting.'
Ben Rattray is the founder and Executive Chair of Change.org, the world's largest platform for social change. He started it in 2007 with a borrowed $1,000 after his brother's coming-out reframed how he thought about bystanders and responsibility. What began as a social network for activists became a petition engine that has grown to hundreds of millions of users worldwide, turning ordinary signatures into pressure on corporations and governments. Named to TIME's 100 Most Influential People and Fortune's 40 Under 40, Rattray has spent his career trying to shift the balance of power between individuals and large institutions.