cinema-cameras
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Hardware · Health · Enterprise
Nikon Spent a Century Perfecting Light. Now It Is Betting the Company on Everything Except Cameras.
The camera brand your grandparents trusted now etches microchips, prints jet parts in metal, and photographs living cells. In 2026 that pivot is running at a loss - and Nikon says that is the point.
nikon · opticsRead →
Ecommerce · Hardware · Media
The Camera Shop Run by People Who Actually Held the Camera
In a business full of order-takers, this Burbank shop bets that filmmakers would rather buy cameras from people who have actually pulled focus at 3 a.m. on a real set.
cinema-cameras · cinematographyRead →