A medical bill is only part of the cost of getting sick. Unum has built a business around the income, paperwork and uncertainty that follow someone home.
The Chattanooga carrier is trading ordinary loads for specialized work and longer commitments. Its wager reveals what a truck really sells: a dependable place in someone else’s plans.
A warehouse can be full of goods and still be wasting a fortune. Kenco has built a logistics business around finding the expensive little habits that everyone else walks past.
The connected fitness company began by making the studio bike more accessible. Its next bet is that the most valuable thing in a gym might be the instruction between the machines.