campaign-analytics
(14)
Dalton Built a Bigger Agency Around Two Small Words
Dalton spent decades adding disciplines, offices and agencies. Then it reduced the pitch to three words: we get people. The interesting part is the arithmetic behind that promise.
Defero Put the Dashboard in the Creative Department
Phoenix agency Defero sells the familiar promise of full-service marketing. The interesting part is what comes next: landing pages, audience loops and a habit of letting the numbers grade the creative.
The 125-Year-Old Funnel Meets a $25,000 Wave
EvolveMKD built a communications agency around an unfashionable idea: count what matters, admit when the funnel lies, and let senior people stay close to the work.
The Agency That Put a Dashboard Where the Pitch Deck Used to Be
FabCom’s real product is not an ad. It is a tightly wired system in which research, creative, code, media and measurement are forced to share the same room.
The Little Agency That Made Silence Loud
A 17-person Connecticut shop built its reputation by behaving less like an agency and more like the missing part of a client's team. Its best trick is turning one sharp idea into work that travels across channels - and can still be measured when it gets there.
Uplift Wants Political Ads to Stop Thinking Like Television
The Berkeley firm built a business around a simple complaint: campaigns still split creative, buying and data into separate rooms. Uplift puts them back at one table - then gives that table software.
The Agency That Learned Influence Runs on Spreadsheets - Until It Didn’t
The creator economy looks glamorous from the feed. The Sociable Society discovered that scaling it depended on something less photogenic: clean contracts, authenticated data and fewer screenshots.
The Campaign Around the Campaign: How Unearth Makes Influence Feel Personal
Most political advertising buys an audience. Unearth maps the people around the person who matters - then supplies the data, messages and timing to make an issue difficult to ignore.
Wefluens Wants to Turn Influence Into an Operating System
A small Los Angeles agency says it has coordinated 2,000-plus creator collaborations across more than 20 countries. Its wager is simple: taste still belongs to people, but the messy machinery around influence can be made systematic.
Collectively Built the Influencer Machine Big Brands Actually Trust
The agency turned a messy trade in sponsored posts into an operating system for brand influence. Its real product is not reach - it is repeatability, from the creator brief to the sales report.
The Shipyard Runs Marketing Like an Engineering Problem
The Columbus agency behind In-N-Out's growth run wants to build brands people love - and prove it with numbers. Its bet: creativity and data belong on the same team.
Akkio
Akkio is a Cambridge, Massachusetts-based AI company that builds an AI-native platform for media agencies and data providers. It lets non-technical teams chat with their data, build no-code predictive models, segment audiences, simulate media plans, and generate campaign reports in minutes rather than weeks. Founded in 2019, Akkio started as a no-code machine learning tool for small businesses and has since refocused on automating the full campaign workflow for the advertising and media industry, with customers including Horizon Media, Havas, and LG Ad Solutions.
Scalify
Scalify is an AI-powered ad management and automation platform that lets businesses launch, analyze, optimize, and scale Facebook, Instagram, TikTok, and Google ads from a single dashboard. Built originally as a Shopify app for e-commerce and dropshipping store owners, it automates the grunt work of media buying - building hundreds of custom and lookalike audiences in seconds, generating ad creatives and copy with AI, running 24/7 rule-based optimization, and shifting budget toward winning ads - so smaller brands can advertise like they have an in-house agency without the agency price tag.
Improvado
Improvado is an AI-powered marketing analytics and intelligence platform built for enterprises and agencies. Founded in 2015, it connects 1,000+ data sources - from Google Ads and Meta to Salesforce and Shopify - and pipes everything into a unified data layer that feeds an AI agent capable of generating dashboards, monitoring data quality, running A/B tests, and delivering cross-channel marketing insights in natural language. The platform covers the full analytics stack: ETL/ELT pipelines, data governance, AI-native BI dashboards, and agentic execution - all in one environment. Backed by $34M in funding from Updata Partners, Bullpen Capital, and Nexus Venture Partners, Improvado serves Fortune 500 companies and global agencies including ASUS, Eicoff, and Booyah Advertising.