A business texting app built in 15 days offers a clue to Uncode’s appeal: turn the processes people already understand into software they can actually use.

Before TextUs, Ted Guggenheim managed bands and recorded cowbells. His next acts brought business texting to recruiters, AI to staffing firms, and a very personal wager to seven pickleball courts in Goleta.
A review request became a conversation. Kenect built that conversation into a dealership platform for service appointments, payments and reputation - with a surprisingly ordinary idea at its heart: answer the customer.
A stray late-night message exposed a quiet business problem: texting customers worked, but personal phones did not. Heymarket turned that mishap into a shared inbox - and then into an operating system for customer conversations.

Before business texting became an obvious piece of customer service, Mike Mixon built a company around one stubborn observation: people answer texts. The bet carried Textel from St. Louis startup to a 1,700-customer acquisition - and placed its revenue-minded co-founder inside Capacity's larger AI story.
TextUs is a Denver-based business texting platform that gives revenue and recruiting teams real, two-way SMS conversations at scale. It pairs each team with dedicated business phone numbers, a shared inbox, automated campaigns, keywords, and analytics, and plugs directly into CRMs and applicant tracking systems like Salesforce, HubSpot, Bullhorn, Greenhouse and Workday. The pitch is simple: text messages get read and answered while email and voicemail get ignored, so teams that text close, hire, and retain faster.
Martin Payne is the CEO of TextUs, the Denver-based business texting platform built for recruiting, inside sales, and customer service teams. A career operator of growth-stage technology companies, he came up through the U.S. Air Force, Global Healthcare Exchange, GutCheck, and Mersive Technologies before taking the TextUs helm in 2020. He runs the company on a 'do the right thing' philosophy and is betting that text - conversational, human, and immediate - is the future of how businesses talk to people.