
Shaun Sorensen built Kenect around a familiar frustration: reaching a business should be easier. His next wager takes that idea from text messages into the dealership service lane.

Before TextUs, Ted Guggenheim managed bands and recorded cowbells. His next acts brought business texting to recruiters, AI to staffing firms, and a very personal wager to seven pickleball courts in Goleta.

Before business texting became an obvious piece of customer service, Mike Mixon built a company around one stubborn observation: people answer texts. The bet carried Textel from St. Louis startup to a 1,700-customer acquisition - and placed its revenue-minded co-founder inside Capacity's larger AI story.
Martin Payne is the CEO of TextUs, the Denver-based business texting platform built for recruiting, inside sales, and customer service teams. A career operator of growth-stage technology companies, he came up through the U.S. Air Force, Global Healthcare Exchange, GutCheck, and Mersive Technologies before taking the TextUs helm in 2020. He runs the company on a 'do the right thing' philosophy and is betting that text - conversational, human, and immediate - is the future of how businesses talk to people.