business-design
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Long Lu and the price of getting somewhere
From Shanghai to Harvard Business School and Toronto, Long Lu has worked across energy, technology and business design. Along the way, he has kept asking a deceptively practical question: what should a successful career make room for?
Patrick van der Pijl and the trouble with a good idea
An app for plumbers. A book built by 470 contributors. A consultancy forced to rethink itself. Patrick van der Pijl has spent his career putting business ideas where customers can argue with them.
Business Models Inc. and the factory that became a classroom
A pipe maker wanted a new factory. Business Models Inc. helped it see a different opportunity: teach the people fitting the pipes. Inside a consultancy that makes strategy answer to the customer.
Melody Roberts Has Spent a Career Designing What Happens Next
She helped make design useful inside enormous companies. Then an old friend handed her a startup-sized problem - and Roberts began prototyping the business, the team, and herself.