business-communications
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High Touch and the Art of Staying on the Line
A Wichita software company built its business around the peculiar needs of rent-to-own stores. Four decades later, its wager is still that knowing the customer is part of knowing the technology.
Even Complex needs someone to tell its story
Extension PR works where consumer attention meets business ambition. Its assignments, from Bugatti to Complex, show why being famous and being understood are different jobs.
Globee Awards and the business of being noticed
A business achievement can disappear inside a company. Globee turns it into an entry, a score, and a public accolade - with a price list and some revealing fine print.
The BlueJeans Playbook: Build the Bridge, Sell for Under $500 Million, and Know When Bundles Win
BlueJeans made incompatible cameras talk, grew to 25 million users, and sold to Verizon at the precise moment video became oxygen. Its shutdown four years later is a useful warning: a brilliant bridge can still lose when the platforms on both sides become the destination.
Tomas Gorny Lost His First Fortune. The Rules He Wrote Next Built Nextiva.
A one-way ticket, a $3 daily budget, a million made and lost: the Nextiva co-founder turned a spectacular reset into a durable operating system for business.
Black Diamond Radio Built a Business for Teams That Can't Afford a Dead Radio
The Aurora manufacturer started with an earpiece and discovered the bigger product was certainty: one-button communication, a human on the phone, and a replacement when somebody runs the radio over.