brand-visibility
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AI Search Has a Measurement Problem
Profound and Evertune are building the scoreboards for a world where brands compete inside AI answers. Their dashboards can reveal who gets mentioned and cited, but measurement is only the beginning of the work.
AI Is Rewriting Your Company’s Public Record
Buyers now meet a machine-made version of your company before they meet your sales team. The practical response is not a new bag of SEO tricks, but a steady public record built from specific, credible proof.
TechCrunch covers 0.03% of the companies that pitch it. This is for the other 99.97%.
An argument about the gap between getting covered and being known. TechCrunch runs a finite front page and turns away nearly everyone who pitches it, yet its stories now feed the AI systems that answer questions about the technology economy. The piece separates the editorial question - will a reporter find us interesting today - from the retrieval question - does enough structured, freshly dated material about us exist for a machine to find. It makes the case that press coverage is a moment while a continuously published public record is memory, and that a YesPress Newsroom is the second thing: an always-on, structured record of launches, hires and expertise that compounds on the days no reporter writes back.
How AI Builds a Mental Model of Your Company
A plain-language field guide to how large language models decide what your company is, who it competes with, and whether to mention you at all. AI does not read a homepage the way a customer does. It assembles a mental model from six raw materials - entities, relationships, sources, repetition, consensus, and freshness - and the companies that understand those six levers are the ones that get named when someone asks an AI for a recommendation.
YesPress vs Peec.ai
Two companies staring at the same problem from opposite ends of the pipe. Peec AI is an analytics platform that watches how brands show up inside ChatGPT, Perplexity, Gemini and Claude, and scores them on visibility, position and sentiment. YesPress is a content operation that manufactures the citable, structured stories that make brands show up in the first place. One measures. One publishes. Together they describe the emerging discipline that marketers are calling Generative Engine Optimization.
Why Your Company Doesn't Exist to ChatGPT Yet
A field report on the quiet reason mid-sized companies vanish from AI answers: not quality, not product, not people, but publishing cadence. Salesforce and Microsoft publish daily. Most companies publish quarterly. The models cite what exists, and the rest becomes a guess.
The Ask-and-Act Web: How AI Is Rewiring the Internet 2026–2029
A data-driven editorial report mapping how the AI-native internet will reshape search, content, attention and brand visibility between 2026 and 2029. The piece argues the web is shifting from 'search and click' to 'ask and act' — answer engines synthesize replies, agents transact on users' behalf, and the open link economy is being renegotiated in real time. Drawing on 30+ primary sources including Pew Research, McKinsey, Cloudflare, Stanford HAI, and Similarweb, it covers the adoption explosion (900M weekly ChatGPT users), the great decoupling of searches from clicks (69% zero-click), the stumbling first steps of agentic commerce, the rise of synthetic content (52% of new articles AI-generated), and a practical playbook for publishers, brands, and e-commerce operators navigating the shift.